Assistant Manager- HBS (BU) Merchandising
adidas
Gurgaon, IN
1d ago

Key Responsibilities :

  • Development of overall business plans of EM for assigned categories, including objectives, KPIs, product range planning and identification of required marketing support
  • Coordinates the development of go-to-market (GTM) plans for assigned categories and presents these to internal and external stakeholders
  • Develops range architecture and sales channel segmentation for assigned categories in consultation with Sales and Retail departments
  • Identifying EM specific demand of the customer / channel according to consumer segments
  • Identifying gaps in the international range, agreeing these with the management and addressing range gaps through local development of product articles.
  • Responsible for product pricing and margins
  • Works closely with Sourcing department to ensure transparency and compliance in product quality and delivery timelines
  • Initiates and manages local product creation process for assigned categories
  • Leads the evaluation and adaptation (if required) of regional and global sell-in tools for assigned categories
  • Supports retail training function with updates and latest product news as required
  • Collect market information from various sources such as retail customers, store staff, Sales & Retail teams, publications, syndicated and customized research
  • Identifies information needs related to customers, consumers and product and addresses these proactively, e.g., through consumer research
  • Responsible for competitive analysis
  • Synthesize category insights, disseminates them to internal and external stakeholders appropriately and ensure organisational alignment around key category insights
  • Is the expert for EM specific demand of the customer / channel according to consumer segments
  • Key Relationships :
  • eCommerce Team
  • eCommerce Team
  • Retail Merchandising Team
  • BU Lead
  • Brand Activation Team
  • Authorities :
  • None
  • None
  • Knowledge, Skills and Abilities :

  • Strong interpersonal skills and ability to influence both internal and external stakeholders
  • Strong communication skills written and important verbal ability to sell ideas effectively
  • Strong understanding of premium apparel and footwear market in India, sports as well as casual brands
  • Strong team player
  • Interested in sports, preferably an active sports person
  • Inherently interested in the sports / fashion market in India and globally
  • General brand marketing understanding
  • Requisite Education and Experience / Minimum Qualifications :

  • Technical education in either apparels or footwear (e.g. NIFT, FIA)
  • Preferably complemented by an MBA
  • Minimum 3 years of experience in category management for a premium apparel and / or footwear brand
  • Apply
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