Marketing Technology Specialist
Replicon Software (India) Pvt Ltd
1d ago
source : Shine

Position Overview

Replicon is seeking a Marketing Technology Specialist who will be responsible for timely and flawless execution of marketing automation projects.

The person will be primarily required to manage the marketing automation platform , create and manage a variety of marketing program assets (including but not limited to forms , landing pages , surveys) , and execute such programs using HubSpot.

This position will report into Senior Manager of Marketing Technology.


Take operational ownership of marketing automation platform (HubSpot)

Create and configure marketing assets in HubSpot (target lists , segmentations , email templates , landing pages , workflows , forms)

Execute marketing automation projects

Monitor data synchronization between different Sales and Marketing platforms

Provide assistance to the team on additional marketing projects


Around 2 years of experience in a digital marketing role , preferably with a technology company

Clear understanding of modern digital marketing tactics , tools , processes , and best practices

Experience of working with CRM systems (preferably

Good knowledge of any of the following campaign management tools Marketo , Pardot , Eloqua , Silverpop , HubSpot

Understanding of HTML , CSS and web - applications in general

High level of organization and communication skills , creativity , and hands - on approach

Ability to work in a dynamic , deadline - driven environment

Proficiency MS Excel spreadsheet , data management and reporting skills

Ability to quickly learn new tools , and adapt to new processes

Additional experience and / or knowledge in SEO and marketing content development will be preferable

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