Programmatic - Analyst - (Ref- Code- IDC)
Merkle
Pune, Maharashtra
6d ago

Company Description :

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search.

For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G.

Komen, and many others to build and execute customer centric business strategies.

Job Description :

  • Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DB2B clients
  • Create and actively manage and optimize programmatic campaigns in DSPs
  • Be consistently curious and inquisitive learn how platforms work, and more importantly, learn how to game them
  • Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
  • Understand how data from various channels can help the overall customer journey for each client account
  • Identify, suggest, and setup private marketplace deals
  • Continually acquire knowledge by maintaining relationships with key programmatic vendors portfolio
  • Actively monitor campaign KPIs via reporting
  • Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
  • Provide insight and guidance to members of the integrated media team
  • Maintain and stay current on industry news and research
  • Qualifications :

  • DoubleClick Campaign Manager / DoubleClick Bid Manager certifications are preferred but not required
  • Strong written and verbal communication skills
  • DV360 ,DCM Mandatory
  • TTD, Verizon , Mediamath, Adobe would be plus.
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