Wavemaker | Data and Partnerships Lead Mumbai, India
Mumbai, India
4d ago


Position at Wavemaker

WAVEMAKER Data and Partnerships Lead

Mumbai, India

Job title Data and Partnerships Lead

Wavemaker is an agency of GroupM, the worlds largest media investment company and is part of WPP. We are currently looking for a Business Director to join us.

In this role, you will be responsible for demonstrating success in managing media planning businesses for a large brand.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role : This role reports to Digital Client Leader

3 best things about the job :

  • Working with an exciting client known to be bold, ambitious and creative.
  • Working with a passionate, driven and highly capable team.
  • Opportunity to grow and learn with clients that lean forward with innovations.
  • In this role, your goals will be :

    In 3 months :

  • Have a thorough understanding of the clients businesses (KPIs, key challenges and how they differ from other brands).
  • Understand the key tools and processes critical to the everyday running of the account.
  • Complete understanding of new growth opportunity areas, new forms of commerce verticals and relevant data partners.
  • In 6 months :

  • Produce atleast two used cases in data and commerce dimensions.
  • Establish relationship with key clients.
  • Embedded yourself into the internal team and understood the different specialist teams you work with
  • Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
  • Improve outputs and presentation of reviews / planning sessions
  • Suggest improvements in ways of working or processes of any clients
  • In 12 months :

  • Begin to consult with clients on their business and how Wavemaker can influence business outcomes
  • Create new business growing areas for client, new digital and commerce partnerships and better hold on data requirements
  • Lead and deliver all client responses to brief with the team in a strategic way
  • Lead planning response from insight and strategy through to execution
  • Inspire the team to develop skills and grow
  • Manage team workload and bring efficiency at client delivery
  • Provide enough and timely feedback / appraisal to direct reports in a thorough and professional manner
  • What your day job looks like at Wavemaker :

  • Lead new platform partnerships across commerce, data and digital
  • Develop strategic roadmap based on client priorities
  • Thinking and integrating it with overall strategic initiatives
  • Drive data partnership acceleration and application across brands.
  • Lead social commerce and hyperlocal initiatives
  • Work closely with major digital platforms on responses to briefs or pro-actives.
  • Build a strong data funnel with partnerships
  • Attending meetings internal, client and cross-agency
  • Always questioning using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
  • What youll bring :

  • This is a leadership role requiring proactivity and a determination to create change.
  • You are expected to have experience in digital strategy, communications planning, digital consultancy and execution wherever possible in an agency environment.
  • Knowledge of ecommerce ecosystem, social commerce and major digital partnerships
  • Curiosity always asking meaningful questions, challenging the brief if necessary
  • High attention to detail to ensure the teams output is of the highest quality
  • Strong team player
  • Enterprising ability to identify and drive revenue opportunities
  • Minimum qualifications :

  • 7-10 years of media agency / marketing / brand management experience
  • Strong understanding of digital media, commerce platforms and data
  • Leadership skills / potential
  • Excellent communication and presentation skills
  • Strong analytical skills (quantitative and qualitative)
  • Passion for learning and openness to new challenges
  • More about Wavemaker

    Wavemaker is a billion dollar-revenue next-generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPPs global media investment management company.

    For more information, go to

    About India

  • 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits.
  • With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.

    It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce / retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

    At GroupM India, theres never a dull moment between juggling client requests, managing vendor partners and having fun with your team.

    We believe in tackling challenges head-on and getting things done.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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