Job Description : Strategy & Insights CPG Specialist - India
Type : Direct Hire Years of Experience : 1+ - 4 yrs Location : Bangalore
Type : Position Summary :
As a support member of the Strategy & Insights group, the Strategy & Insights CPG Specialist member will have the opportunity to gain insight into the growing industry of online promotions and digital media.
This person works closely with Strategy & Insight team members to plan and launch promotion and media campaigns, ensure data quality, and aid in production of campaign reports.
Position Responsibilities (not limited to) :
Assist SIT team in scoping and creation of promotional campaigns
Size audiences for targeted coupon offers using a self-service portal :
Create different audience segments in internal user interface by referring to proposal.
Complete proposals with audience sizes and upload documentation with recommendations to Salesforce and notifying relevant parties.
Create cases in Salesforce to notify when user codes need to be generated.
Respond to new or re-opened requests and escalations in a timely fashion.
Pull offer level redemption data to aid in Targeted offer budget estimates
Assist SIT team in scoping and creation of media campaigns
Utilize internal custom interfaces or proprietary asset management tools to pull appropriate penetration metrics for measurement feasibility.
Work closely with the SIT team to help the team achieve quality goals -
Quality checking or UAT for web based campaign content.
Identify opportunities, create & implement productivity and quality process improvement plans.
Building process documents for training needs.
Promotion and Media campaign recap support including :
Source images of campaign creative elements including images of coupon offers and media units for client deliverables,
Data integrity checks on Media Performance Report on total impressions, clicks, click thru rate across media platforms.
Strong Microsoft Office skills particular focus on Excel for exact precision in data input & output (data processing and database management)
Experience in working with any web based operations or syndicated data portals
Knowledge of SharePoint and Digital Asset Management technologies
Proficiency in remote work communication & internal social networking tools (e.g., IM platforms, e-Mail, WebEx, Salesforce Chatter and common conference call utilities)
Good to have knowledge of trending domains like Retail, e-Commerce, Catalogue, web content management, digital advertising / campaign management mobile, email, etc.,
Soft Skills :
Comfort with some degree of ambiguity and confidence to make data based assumptions while documenting assumptions
High energy individual who thrives in a fast-paced environment, is team-oriented + cross-functional and takes initiatives
Strong attention to detail and results driven time-management skills prioritization as well as coordination
Excellent organizational skills - Capable of managing multiple deliverables and timely completion of assigned tasks
Must be willing to maintain ownership and clearly communicate challenges as well as any process improvements
Experience in working with stakeholders based out of US time zones is a PLUS
Bachelor’s degree in retail, operations management or related discipline
Excellent oral & written communication skills
Diploma or Certificate in DTP, MS Office, Project Management, Media and Communications is a PLUS