Performance Marketing Associate / Manager
Directi Group
Mumbai, Maharashtra
6h ago

About FlockFlock is an enterprise messaging and collaboration suite. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring a more personable communication style into the workplace.

With 30,000 businesses already using Flock we are onto something big, and are now gearing up for a period of rapid growth.

This is where you come in.

What is the Job like?

  • Own end-to-end execution, measurement, reporting and optimization of global paid search campaigns for Flock
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals.
  • Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in the US / UK / IN market is important.
  • Writing own Search Ad Copy and working with teams to build and optimize landing pages
  • Improve quality score of ads on google and optimize campaign structure
  • Running A / B tests across paid search campaigns & landing pages
  • Generate weekly and monthly reporting for all major metrics, goals tracking,revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Perform traffic and competitor analysis regularly to maintain an edge
  • Ability to plan, design, and execute paid social (Facebook, Twitter, LinkedIn)campaigns from execution to completion will be beneficial
  • Help marketing team with campaign trafficking, campaign launch, reporting, and analysis Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools
  • Optimize campaign performance towards acquisition, activation, retention, and reactivation goals.
  • Analyze & report on campaign KPIs to key stakeholders.
  • Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
  • Who should apply for this role?

  • Experienced Campaign Manager with atleast 3 years of experience executing & optimizing large scale Paid Digital Campaigns.
  • You must be willing to own end-to end set up, execution, measurement & optimization of paid search campaigns on Google & Bing
  • Proficient to advanced knowledge of Microsoft Excel (pivot tables,VLOOKUP, & IF functions) & SQL
  • You know your way around : AdWords, Google Analytics, Google Optimize & Hubspot
  • Must have prior experience with copywriting for paid search and paid social ads
  • Knowledge of running PPC campaigns on Facebook, Linkedin & Twitter will be beneficial
  • Good to have - Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting
  • Should Proactively communicate to team and management on project development, timelines, and results
  • Should be highly analytical, with the ability to analyse large amounts of data and draw actionable campaign insights.
  • Should have a disdain for the status quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth
  • Additional Resources Recommended - Detailed Intro to FlockFlock Intro videoFlock vs Slack videoAbout Flock’s PlatformOur Youtube Channel Client Case Studies How Ituran improved communication with FlockHow Dietitians on demand increased efficiency with FlockHow Hiyo created a virtual office for remote teams with Flock

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