Main Purpose of the Job
Independently leads specific business insight projects / analysis. Provide accurate, timely and relevant inputs to stakeholders through research and analytics in support of marketing activities.
Actively contributes to research methodology improvements. Locate the new and / or best sources for data to drive more effective and efficient analytics.
Measure the ROI of analytics activities.
Key Outputs and Measurements
1. Effective execution of assigned projects for global insight activities in assigned area (Measures include : quality of work, business impact, impact on decision making, budget per project, project mgt)
2. Effectiveness in consolidating and communicating / presenting insights to stakeholders
Key Relationships Main stakeholders :
Marketing Services, Marketing Communication, Data Science team, Packaging, Services and Processing product management and portfolio team, customer sustainability team, R&D
Strong analytical and presentation skills experience of working in cross-functional teams and matrix organizations.
Knowledge of methodologies to work with big data, including forecasting, customer journey and attribution projects. Experience in data modelling.
Expertise on structured and unstructured data.
Knowledge of BI and Analytics tools esp. Power BI as data visualization and analysis tool. Basic knowledge of coding language for data science (R, Python).
Knowledge of Digital Marketing techniques, tools and standard analysis, with a specific focus on lead generation and nurturing, target identification and enhancement.
Experience in major company, research consultancy company
Experience information-intensive industries and digitally advanced enterprise and / or strategy and management consulting experience.
Information management technical background.
Graduation / post-graduation or equivalent in Marketing discipline, Statistics or Computer engineering