Marketing Manager US, Indian Sub-Continent
Kaplan International
Delhi, Mumbai, Hyderabad, India
5d ago

The Role

This is an exciting role for an ambitious, enthusiastic sales professional with exceptional customer service skills and a passion for meeting targets in a growing international education sector.

Main responsibilities and functions

  • Drive sales opportunities through strong relationships and communications with a variety of stakeholders including educational agents, students, parents and sponsors
  • Promote Kaplan International Colleges and University partners in the US on an on-going basis to generate new leads in market through a variety of channels and support recruitment to other products
  • Develop a strong working relationship with the international offices of our partner universities and create opportunities for joint activities
  • Attend recruitment fairs and events across the region
  • Develop market-specific collateral to support sales and recruitment in the region
  • Provide promotional and logistical support to Kaplan International staff and university partners as required for incoming visits
  • Maintain the Customer Relationship Management database and record all activities and contacts with agents and sponsors
  • Evaluation and monitoring of recruitment and marketing activities to ensure effectiveness and adherence to budget
  • Provide support on market-based projects
  • Any other activities as required by the Regional Manager
  • Essential Criteria :

  • Results orientated, ambitious and highly motivated
  • Excellent oral and written communication skills and the ability to engage confidently with a wide range of audiences
  • Strong organisational, planning and interpersonal skills
  • Ability to work under pressure, to deadline and within budget, to meet challenging targets
  • Strong attention to detail
  • Experience of international sales or marketing
  • Experience of working to and meeting targets
  • University level education
  • Willing to travel overseas independently and to work irregular hours when required
  • Ability to think creatively and turn problems into solutions or opportunities
  • The ability to adapt positively and quickly to changing environments and priorities
  • Desirable :

  • Experience of international relationship management
  • Application method and closing date

    Please apply with a CV and covering letter highlighting why you believe you are suitable for this role.

    Closing date : 4th December 2020

    At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all.

    We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.

    If you would like to be considered for an interview under the Guaranteed Interview Scheme, please complete this form or email us on disabilityconfident

    As part of our commitment to safeguarding, successful candidates will be subject to an enhanced Disclosure and Barring Service check.

    About Kaplan International Pathways

    Kaplan International Pathways , a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia.

    Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

    In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.

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