Director - Digital
Bangalore, India
3d ago


Motivator is looking for a passionate, energetic individual to take complete charge of the Digital business for the given set of clients and ensure adoption of Digital as a key marketing / advertising medium for the brand.

This person should have a proven track record in deploying strategies to drive business and a deep understanding of various digital marketing channels and the shifting ecosystem.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Senior Director - Digital

3 best things about the job :

  • Opportunity to grow with a global organisation with the largest digital footprint
  • Exposure with some of the largest clients across categories
  • Diverse team and culture
  • In this role, your goals will be :

    In three months :

  • Working with all constituents of performance eco-system under one single roof
  • Exposure to cutting edge technologies on performance.
  • Global practices on programmatic buying and trading.
  • In six months :

  • Learnt about effectively pitching 360 performance / programmatic products to clients;
  • Ability to work with a diverse team of media buyers and planners across 360-degree media and beyond
  • Get proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
  • In twelve months :

  • Emerged as a coveted champion and go-to person on performance marketing solutions.
  • Become proficient is escalation handling and resolve conflicts.
  • Successfully mastered the art of winning pitches and awards.
  • Responsibilities of the role :

  • Responsible for driving top-line growth for performance-based clients.
  • Develop an SEM (search engine marketing) and Paid Social strategy for the clients / pitches. Working knowledge of SEO will be an added advantage Develop a holistic performance strategy for the clients / pitches.
  • Understand client objectives, category / competitive trends for various product categories
  • Develop and strike partnership deals with key publishers and large affiliates
  • Ability to steer client review meetings on a regular basis
  • Understand client objectives, category / competitive trends for various product categories
  • What you'll bring :

  • Ability to manage large teams on SEM for effective optimization of the campaigns.
  • Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
  • Intermediate to advanced analytical skills, specifically relating to performance data and metrics
  • Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) and pricing models (CPM, CPC, CPA, CPL, CPI et al)
  • Excellent written and oral communication skills combined with outstanding presentation skills
  • Problem-solving skills
  • Abreast with the latest technology that will affect digital advertising
  • Worked closely with publisher partners to elevate industry standards in-line with client needs.
  • Exposure to affiliate and programmatic technologies
  • People handling skills
  • Minimum qualifications :

  • Any Graduate / PG (PG preferred)
  • 8+ years of relevant experience ideally in an agency or client
  • Strong interpersonal and communication skills
  • About Motivator

    Motivator is a media agency that works with Global and Indian corporates besides new tech-enabled start-ups. It is one of the fastest-growing agencies within GroupM, with over 60 clients across 6 offices.

    Motivator partners to deliver aligned goals through measurement supported by Global Planning and trading practices and powered by GroupM India.

    Motivator is ranked amongst India's top 10 agencies (RECMA Qualitative) & No. 1 fastest growing agency in India in the last 3 years (RECMA Quantitative).

    Motivator's current client base includes Havells, Honda Cars,, Redington and Ingram, Himalaya Consumer Division, Essilor, Yamaha, LIC, Hungama.

    com, Bajaj Finserv, Kalyan Jewellers & Hike Messenger.

    India market overview

    About India

    2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits.

    With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.

    It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce / retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

    At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team.

    We believe in tackling challenges head-on and getting things done.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.


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