Product Marketing Manager
1d ago

About PhonePe

PhonePe is India’s leading digital payments platform with over 280 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold, and make investments.

PhonePe went live for customers in August 2016 and was the first non-banking UPI app and offered money transfer to individuals and merchants, recharges and bill payments to begin with.

In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform.

PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.

PhonePe launched its Switch platform in 2018, and today its customers can place orders on over 300 apps including Ola, Myntra, IRCTC, Goibibo, RedBus, Oyo etc.

directly from within the PhonePe mobile app. PhonePe is accepted at over 18 million merchant outlets across 500 cities nationally.


At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do.

We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one.

Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About the Role : -

As a Product Marketing Manager, you will play a key role in developing our product positioning and messaging. You will develop our go-to-market strategy for every product, and execute flawless product launches by working with teams across the company including Product, Sales, Engineering, PR, Content and Design.

You will be responsible for understanding the market landscape, identifying the Total Addressable Market (TAM), segmenting your target audience, and creating the strategic positioning, targeting plan and channel mix to generate the organisation’s pipeline goals.

You will be clearly communicating the why,’ what’ and when’ to the marketplace. You will also be responsible for developing market & competitive intelligence, value proposition & sales enablement materials.

You will work closely with the marketing, product, and sales functions to build a robust launch and pipeline generation plan.

Roles and Responsibilities : -

  • Product Marketing Strategy : Define and iterate on the positioning, messaging and pricing of our products. As well as establish the target market segment, industry and the marketing strategy to reach out and acquire new customers
  • Go-to-Market : Devise a go-to-market strategy and execute this to perception alongside your cross-functional peers in Marketing, Content and Product Management to successfully drive a given product launch into General Availability with the maximum possible impact.
  • Be the internal and external authority and advocate for your given area of focus

  • Product Innovation : Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole
  • Sales enablement : Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel
  • Intelligence : Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence
  • Desired Skills and Experience : -

  • You have at least 5 years of relevant experience in product marketing / enterprise marketing / product management or similar roles
  • MBA from a Tier I college in Business, Marketing, or other related disciplines will be preferred
  • You have exceptional communication skills (both written and verbal)
  • You have excellent verbal and written communication skills
  • You are curious about metrics, execution processes, macro trends
  • You are ambitious and have a natural focus and bias towards outcomes
  • PhonePe Full Time Employee Benefits

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
  • Other Benefits - Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy
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