We are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building, On Page, Off page, keyword strategy to increase rankings on all major search and social networks.
You will also manage all SEM & SMM campaigns to generate leads and maximize RoI.
Execute tests, audits and collect and analyze data and results, to outperform competitors and rank better.
Track, report, and analyze website analytics, initiatives, and campaigns.
Comply with Google best practices and benchmarks to optimize the health of a website and other online assets.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Generate Leads organically and plan to scale lead generation to 5x.
Good knowledge of local SEO, GMB implementation, optimization and NAP citations.
Research and analyze competitors.
Develop and implement link building strategy - internal and external.
Work with the development team to ensure SEO best practices are properly implemented on the newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven SEO experience, preferably for US & Europe audience.
Solid understanding of performance marketing, conversion, user behavior, lead generation, and online customer acquisition.
In-depth experience with website analytics and research tools (e.g, Google Analytics, Ahrefs and Semrush, Hubspot)
Impeccable English and Communication skills
Good To Have
Experience with A / B and multivariate experiments
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO and SEM
Proven SEM experience managing PPC campaigns.
ref : updazz.com)