Sales Manager- Bangalore, Gurugram, Mumbai
Luxeva India Private Limited
Bangalore, Mumbai, Gurugram, India
6d ago

Job Responsibilities : -

  • The incumbent will be responsible to manage and lead the sales efforts in the marketplace, drive business development opportunities with a view to grow and become one of the preferred partners for all advertisers for their branded content requirements.
  • Sell creative media and branded content campaigns to top industry brands.
  • Formulate and orchestrate the sales strategy through appropriate understanding of branded content, digital content marketing trends, understanding of the brand objectives, category understanding, pricing and other strategic levers
  • Consistently meet revenue targets for the region in conjunction with the business plan, build sales strategy to increase revenues and yield.
  • Enable decision making that is driven by analytical thinking and backed by strong processes while retaining the much essential art of sales (front line thinking approach)
  • Engage with key clients (top brand advertisers) and introduce new client categories and open doors for the sales teams to engage with the clients.
  • Evaluate the market position of competition and strengthen our position.
  • To keep track of all the latest content trends across platforms, advancement in tech and innovations in content production, best practices in branded content, content & digital marketing by actively reading and participating in forms and industry events.
  • Sales strategy

  • Formulate the sales strategy closely with the leadership team. (in terms of geographic coverage for the regional market, industry, target clients & sales mix and any other special focus areas)
  • Accurately track and forecast sales using an analytical approach.
  • Sales execution

  • Innovate in sales process, tools & techniques to deploy 'best in class' sales practices to sustain high levels of revenue growth
  • Deploy outreach strategy to build active sales pipeline
  • Optimize sales costs via innovative sales techniques to achieve bottom line results
  • Drive the overall regional sales process i.e Identify-Pitch-Acquire-Convert- Retention-Account Mining.
  • Review sales performance, provide guidance to the team to achieve individual and overall targets
  • Account / Client management

  • Identify , build and manage key accounts / critical advertisers
  • Develop & deploy client retention mechanisms by driving client engagement with special focus on key clients.
  • Deploy on-going strategies for Account mining with an objective to up-sell and cross sell within the client organisation.
  • Pro actively service clients and help in resolving issues Pitch development & presentation
  • Understanding the brand brief / brand key challenges appropriately and de-briefing the creative team accordingly.
  • Brainstorming with the creative team to develop creative solutions for brands based on their key challenges and overall brand objectives.
  • Working with the digital marketing lead and the team, media team and consolidating the pitch presentation for the client.
  • To work closely with the media and content marketing teams to deliver the integrated brand campaigns

  • Manage proposal development through all applicable phases -idealization, vetting, budgeting, presenting & negotiating.
  • Actively participate in various meetings (Team, inter-departmental), as well as client meetings or presentations, as needed.
  • Depending on the nature of the client and the brief you may also need to develop ideas independently.
  • You need to have :

  • 4-6 years + experience in media marketing and management, business development and branded content business preferably working in a large agency / publisher.
  • Content creation with Advertiser Funded programmes
  • Proven ability to meet or exceed sales and revenue targets as set by management.
  • Deep understanding of the digital media and offline media landscape, effective sales skills and negotiation techniques and strong communication skills.
  • Expertise in formulating & directing Content strategies to promote products and services; steering marketing investment towards delivering business results for client's
  • Ability to develop large branded content programs and campaigns
  • Understanding of production planning, shoot, post-production and budgeting.
  • Expert in and passionate about all things digital. Understanding of digital marketing, social specifically online video
  • Existing client and agency relationships is a must.
  • Strong interpersonal skills - positive attitude & a team player. Self- starter who can cope in a fast-paced environment
  • Resourceful and proactive multi-tasker with the ability to work on multiple projects simultaneously.
  • Excellent communication & presentation and skills in order to pitch ideas to clients and also interact with the creative and production teams.
  • Understanding of video content production space will be a plus.
  • Apply
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