SEO & Digital Marketing Executive
2d ago
source : Shine

Key Responsibilities :

  • Develop, implement, and manage marketing campaigns that promote the products and services of a company.
  • Drive website traffic and acquire leads thereby optimizing existing content and uncover new opportunities;
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display &
  • search advertising using web analytics tools;
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
  • Contribute to the companys blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.
  • Be actively involved in SEO efforts (keyword, image optimization etc.) SEM, SMM, SMO, PPC, Adwords and also provide recommendations in coordination with elements and structure of websites and web pages.
  • Provide creative ideas for content development and marketing.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
  • Provide training on Digital Marketing & SEO as and when required.
  • Implement link building campaigns in coordination with business SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to the goals
  • Work closely with other team members to meet the overall goals and objectives of the organization.
  • Any other duties may be assigned as themanagement feels necessary at any given point of time.
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