Customer and Marketing Data Analytics
Hewlett Packard Enterprise
Bangalore, Karnataka
15d ago

At Hewlett Packard Enterprise, we bring together the brightest minds to create breakthrough technology solutions that advance the way people live and work.

What sets us apart? Our people and our relentless dedication to helping our customers make their mark on the world.

We are a team of doers, dreamers and visionaries; inspired by our purpose and driven by our strategy. We live by our three values : partner, innovate and act.

Our legacy inspires us as we forge ahead, always pushing to discover what’s next. Every day is a new opportunity to advance and grow ourselves, our company and the industry.

Some people call it an obsession, we call it a way of life.

Hewlett Packard Enterprise is an industry leading Technology Company that enables customers to go further, faster. With the industry’s most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.

Learning does not only happen through training. Relationships are among the most powerful ways for people to learn and grow, and this is part of our HPE culture.

In addition to working alongside talented colleagues, you will have many opportunities to learn through coaching and stretch assignment opportunities.

You’ll be guided by feedback and support to accelerate your learning and maximize your knowledge. We also have a reverse mentoring program which allows us to share our knowledge and strengths across our multi-generation workforce.

Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment.

May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs.

Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing.

Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.

  • Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities.
  • Identify / develop metrics / benchmarks and provide insight behind the information in the performance dashboard.
  • Champion the utilization of common marketing processes and languages.
  • Implement marketing processes and tools such as marketing resource management (MRM), customer relationship management (CRM) and customer knowledge management (CKM).
  • Work with IT and end users to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing and business owners.
  • Analyze historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning.
  • Manage marketing projects to meet timelines and ensure that the project is useful for all stakeholders.
  • Support and maintain marketing and sales policies with a particular focus on specific product line and / or region in compliance with local regulations.
  • BA or BS in Marketing or related field; MBA preferred.
  • 5 years marketing and / or project management experience.
  • Experience in MRM or CRM applications; statistics background a plus.
  • In-depth knowledge of marketing principles, practices, tactics and tools.
  • Working knowledge of marketing activities and practices and procedures.
  • Familiarity with and / or experience in business and marketing strategies.
  • Excellent written / oral communications and analytical skills.
  • Strong interpersonal and project management skills; ability to manage virtual teams.
  • Strong negotiating skills.
  • Ability to interface effectively with multiple levels of management and functional disciplines.
  • Strong ability to influence / drive consensus.
  • rovide database analytics and operational expertise to drive fact-based strategic and tactical analytics projects to support sales and marketing programs / campaigns

    Partnership first : We believe in the power of collaboration - building long term relationships with our customers, our partners and each other

    Bias for action : We never sit still - we take advantage of every opportunity

    Innovators at heart : We are driven to innovate - creating both practical and breakthrough advancements

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