Primary Purpose The Demand Planning Analyst Brands will work with Marketing and Category Management teams to provide inputs to the Demand Planners, but will not forecast as a typical Demand Planner would.
This person will work to ensure a high level of collaboration between Demand Planning, Marketing, Sales and Category Management, analyzing category trends and Marketing initiatives.
This individual must be able to leverage inputs from the commercial side of the business and translate them into Integrated Business Planning execution.
This team will be instrumental in developing strategies, implementing directives, improving efficiencies and ensuring consistent methodologies that drive cross-functional alignment.
Major Responsibilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
How to query and understand IRI / Nielsen data Assist Brand teams on long range, multi-year forecasting as an input into capacity planning for the Supply Planning team.
Assist Marketing on initial demand forecast estimates based on prior launches of similar items through relevant customer channels Understand and assist on item transitions, which have become increasingly frequent, to ensure proper timing, forecast transitions, and clear communication to Sales to ensure Customers are aware of order shift timing Understand Marketing, Sales Strategy / Customer Management (SSCM), and Integrated Business Planning (Supply Chain) needs on Limited Time Offers (LTOs) to ensure product readiness ties with forecast shifts and order timing Collaborate with Lifecycle Management on product transitions (LTOs and non-LTOs) and item discontinuations to drive minimal obsolescence Incorporate Brand, Finance, and Sales Operations inputs into analytical models for the annual sales planning process Help drive communications across cross-functional teams in Marketing, SSCM, Sales and Supply Chain Network with Brand teams to better understand their needs and how to incorporate their inputs into the Demand Forecast Execute ad-hoc reporting with short turnaround times Competencies / Skills / Knowledge Required The requirements listed below are representative of the knowledge, skill, and / or ability required.
Strong analytical and communication skills Ability to communicate across all functions Organized Tolerance for ambiguity Business Acumen Action-oriented Education and Experience Bachelor’s Degree required in Business, Supply Chain or relevant field Minimum 2 years’ of experience in Forecasting / Planning or related Analytical experience in the CPG industry Experience in Category Management or Marketing Interest in Supply Chain Capable multitasking multiple projects and meeting deadlines Proficiency in MS Excel