Public Relations & Brand Specialist - Advertising Firm (4-6 yrs) Delhi (Marketing & Public Relations)
11d ago
source :

Public Relations & Brand Specialist will use a wide range of media to build and sustain a good image for our brand through planned publicity campaigns and PR activity.

This role forsomebody who aspires to go beyond just PR.

The day-to-day responsibilities :

  • Independently develop implement media strategy documents, goals, media targets,pitch angles and media materials.
  • Be responsible for implementing on-going public relations strategies for the brand.
  • Cultivate relationships with influential print, digital and broadcast journalists or thought leaders within the industry.
  • Write media releases and other press materials, digital content for the company's social media outlets, such as regular posts, blogs or tweets.
  • Regularly analyse and report on media coverage.
  • Ability to draft press releases and create content for media dissemination.
  • Organize promotional events, like bloggers meet up, press conferences and open house discussions.
  • Ensure brand consistency.
  • Key skills required :

  • Proven working experience in public relations required.
  • Awareness of the PR significance of social media.
  • Proven track record of designing and executing successful public relations campaigns at both a local and national level.
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
  • Exceptional writing and editing skills.
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
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