Responsibilities of an Area Sales Manager (ASM)
Now, coming to the sales section, the Area Sales Manager (ASM) is one of the most important positions in the sales hierarchy of an organization.
The main job of an Area Sales Manager (ASM) is to plan, strategize and implement the sales programs in a particular region.
He or She also organizes a team of highly competent individuals who does the field work. An organization has a number of them managing the sales in their respective regions and each report to the Executive Directors of Sales in the organization.
So, any change in the sales numbers, either positive or negative, in a particular region, is the result of the strategies and planning made by the Area Sales Manager (ASM).
Now, coming back to the main responsibilities of the Area Sales Manager (ASM), developing a sales plan is the fundamental job of an ASM.
It is ASM?s job to set a target for the salespersons, organizing them, and implement the strategies devised to increase the revenues.
ASMs need to constantly analyze the market, the consumption capacity of the consumers and project the expected return. Any immediate problem regarding sales needs to be addressed by the ASM.
Surveying the market in order to understand a competitor?s activity is also a duty of the ASM. ASM needs to collaborate with the marketing section of the organization in order to look for innovative means to influence consumers and improve sales.
The distributors and consumers need to be made aware of any new product being brought to the market and the ASM plays a very important role in it.
All the administrative decision regarding sales in a region needs to be taken by Area Sales Manager (ASM).
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