Product Manager - Debit Card and Payment-(WD23197)
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions.
As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage.
Our financial solutions are not only the best in the business they were made just right for you.
To drive product penetration and activation across various customer segments such as Mass Market, Emerging Affluent, Affluent, HNW
Develop new product proposition to drive customer engagement
Adherence to RBI regulation and payment provider guidelines
Managing internal and external stakeholders
The position ensures : Complete and overarching view and ownership of the various payment and debit card products for all segments on both digital and physical channels
Key Accountabilities :
Accomplish all responsibilities in relation to :
Maintain and build end to end proposition for the Niche segments
Selectively broaden product offerings for these segments to maximize our share among customers
Continuously engage with internal and external partners to upgrade and innovate products to provide value-added benefits to the customers
Market Overview on Competition Offerings and digital capabilities
Customer Journey Designs
Adherence with Ops, control groups, technology
Ensure customer engagement for new and existing products
Act as Business Liaison with external stakeholders including RBI, IBA, UIDAI, NPCI, Payment providers
Job Duties & responsibilities :
Engage and build cross sell opportunities of existing products both on the digital banking and branch banking base.
Design customer journey for existing and new payment product
Developing and updating procedures, policies, controls and monitoring plans for payment business
Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
Business SPOC for Internal & External Audits and ensuring minimum satisfactory ratings
Compare digital payment strategies of other banks and keep enhancing our platform
Campaign management : Ideate, create and run campaigns for driving usage
Define business requirement and work with technology teams to launch offerings via liaison with Internal & External partners
Manage the P&L responsibility
Conduct market analysis, feasibility studies and trend analysis to keep abreast of industry development and identify opportunities;
and submit new product proposals
Define and maintain product strategy, product revenue, market adoption, and Portfolio Management and penetration goals.
Work with Marketing to develop and implement customer contact strategies and marketing tools to support acquisition, retention and cross sale activities .
Monitor industry, market, competitor and regulatory trends to ensure that opportunities and risk are identified and appropriate plans are implemented
Required Experience :
5-7 Years + experience in Retail / Digital Banking
2 Years + Experienced in Product development, management and life cycle.
Experience in Human Centric Design and Customer Journeys
Proficiency in MS Excel / Power point
Education / Preferred Qualifications :
MBA from a reputed institute preferre
Minimum requirement : Graduate degree
Drive for result.
Ability to work in an environment of changing requirements
Technical Competencies :
Relevant experience in Banking products such as Debit Card, Payments
Market and Competitive knowledge
Working knowledge of mobile apps
Work Relationship :
Will be working across verticals LCS, GSMC, T&O and Customer service.
Will be reporting into the Liabilities Product Head