Reporting to : Director, Marketing and Communications
Managing : Two Regional Managers
We are looking for an exceptional storyteller and communication strategist to take the reins of select regional platforms, retail partnerships, local events, PR and Partnerships at Teach For India’s regions.
This individual plays a critical role in Teach For India’s regional brand-building efforts, thereby impacting the overall visibility of our work and our collective impact.
They will supervise, strategise and anchor the gathering and disseminating impactful stories of our Alumni community, Students and Donors in your regions.
From attending local internal events and anchoring regional versions of national events, creating posting calendars, preparing detailed monthly analysis and curating newsletters, to building brand narratives through meaningful brand and retail partnerships, content, advocacy and PR, in this role, you will get to project manage and supervise a 360-degree communication experience.
You’ll get to work closely with our City Directors and Senior Manager, Movement Building, along with the regional teams.
You’d enjoy this role if you have a creative approach to storytelling, are a detail-oriented individual who can hold multiple communication needs, are a keen project manager and are an avid user of digital media.
As the Regional Coach, Communications you will :
Plan and execute the regional communication strategy to achieve goals to increase brand visibility on social media (Facebook, Instagram) for 2-3 cities
This responsibility will include, but will not be limited to - curating and writing stories of Fellows, Students, Alumni and Donors, planning monthly content calendars, and executing campaigns that increase brand awareness and reporting and documenting monthly digital media analytics
Create a robust pipeline of event engagements and speaking opportunities for leadership and stakeholders at high-impact regional events
Strike partnerships with local and national brands and organizations to further the region’s goals
Plan, execute and analyse campaigns Build relationships with regional influencers and celebrities to drive engagement and advocacy and traffic to our digital media
Cultivate connections with regional board and other potential donors through brand-aligned communication
Identify innovative formats to tell the stories of the key stakeholders
Attend and cover City-specific events, Build relationships with local media and pitch apt stories to ensure that our regional impact and narrative are captured in the press.
Support the National PR team with requirements and stories.
Identify, source and support the execution of local partnerships for Fellows, Students, Alumni, Donors and Gov (speaking engagements, awards, content creator interactions etc)
Identify and strike retail partnerships to build brand capital
Execute effective social media campaigns for Teach For India regional events
Support respective POCs with the outreach of regional events
Identify, create and engage donors in external and internal spaces
As a support system to the National Communication Team you will :
Manage and mentor two regional communications managers and their interns to efficiently build a regional communications team that owns the portfolios of
Deliver insightful reporting to Leadership Team
Support Teach For India’s PR efforts by offering narratives, curating regional stories and regional teams in identifying powerful stories that would resonate with media
Knowledge and Technical Skills
Competencies and Abilities
Values and Mindsets
Education and Experience
Minimum Qualifications, Experiences and Expectations
Graduate / Postgraduate in any field
4-6 years of relevant work experience in communication roles
Excellent communication - written and verbal
Experienced people manager with a deep understanding of culture
Ability to develop content consistent with the Teach For India brand voice, style, and tone
Strong in the people quadrant with highly developed interpersonal and relationship building skills
Entrepreneurial attitude can work independently, with an ability to make decisions in a fast-paced environment
Strong organizational skills, project management and reporting and analytics skills with a focus on excellence and accuracy
Experience in partnerships building
Preferred Qualifications, Experiences and Expectations
Degree in Communications, New Media and Marketing
Some experience in digital fundraising
Basic knowledge of digital advertising - especially Facebook ad suite
Understanding of Hootsuite, Awario, Mention and other social media listening tools
Working knowledge of design tools such as Canva, Photoshop or Illustrator