Assistant Manager/Manager - Performance Marketing
Tata Unistore
Mumbai, India
5d ago

Job Description

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury.

At CLiQ, we encourage experiments and creativity in Technology. We develop and use technology to enhance day-to-day life and have a positive impact on customers.

Tata CLiQ has a unique omni-channel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.

It is also India-s definitive destination for exclusive Fashion and Electronics brands.

Here's what we believe in :

We obsess over customer delight

We are out there to find an alternate way of doing e-commerce

We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes

Our goals will be ambitious, demand significant stretch

We believe in Uncomfortable Transparency

We will always be respectful, empathetic and caring about the well-being of our teams

Manage all Paid Search and Remarketing campaigns, which includes ideation, planning, optimization and performance analysis

Establish processes for monitoring, measurement and optimization of performance marketing metrics that correlate to business impact

Drive performance marketing efficiencies and reach through,

continuous experimentation (a / b),

innovation using different platforms and new products / formats,

active co-creation and planning with Google and Remarketing partners

Business planning

Integrating top level business plan to channel specific plan

Other details :

4+yrs of experience in Digital marketing

Experience in handling large scale campaign planning, optimization for both performance and brand campaigns

Hands on experience of Google Ads, Audience targeting / segmentation, Analytics tools like Adobe Analytics and Appsflyer, MS Office and Remarketing

Varied industry exposure in running PPC, Display, remarketing focusing on site visits, app installs and purchase

Prior experience of Ecommerce vertical will be an added advantage

The opportunities we us have are perfect for highly motivated and talented candidates.

We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ - PiQ - CliQ before the opportunity is missed

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