Key Skills : #Marketing ,Â #Brand Management,Â #BFSI Marketing, #Digital Marketing, #SEM / SEO,Â #Email Marketing, #Content Marketing, #Web Analytics, #PRÂ Job Description : Sr Manager- Brand, PR, and MarketingÂ Be responsible for all online and offline marketing and brand initiatives supporting business acquisition across channels : Â - Planning, Designing and running the marketing programs- Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility for online growth, revenues and unit economics- Innovation - conceptualize and implement new cost-effective ways of lead generation and client acquisition.
Identifying new partnering opportunities for adding additional brand / marketing capabilities.- Support and further the brand proposition - via innovative means - across various offline and online (eg social media) channels.
Optimize cost per lead across channels - while increasing ROI.Â Brand & Marketing rock star should have : Â - 6+ years in a similar role for a tech-venture / branding company / agency with some experience in a leadership role (preferably FinTech / Consumer Internet)- Handled the end-to-end sales cycle from campaign design, lead generation, execution up to referrals and loyalty programs.
Google Analytics, Mix panel) including tracking / tagging, Digital marketing best practices, etc.- Demonstrated innovation and thought leadership in growing an online business- A keen understanding of growth hacking and ways to grow the business while keeping acquisition costs down- Represented the brand onto various platforms- Built and grown a high-performance team.
Skills : - Branding, Digital Marketing and Corporate Communications