Email Marketing Manager | Hyderabad
Darshan Soft Tech Private Limited
Hyderabad, Telangana, India
6d ago

About Us

A group that has been involved in ecommerce since 2002. With offices in the UK, India, Australia and New Zealand, we have organically built a strong portfolio of online businesses and a host of recognisable brands.

Our India offices are in Vadodara and Hyderabad and provide us with a suite of functions that include web production, marketing, accounting and support.

Where a lot of international companies utilize manpower from India, we don't see them as a back office but rather the core of what we do and who we are as a team.

The Job

An Email Marketing Manager is someone who will be experienced in understanding and analysing localised online buyer behaviour and should possess the ability to strategise the email Marketing plan based on the findings to generate more relevant traffic with your knowledge and experience in the Email Marketing.

  • Monitor end-to-end email campaigns, including planning, coordinating, segmenting, targeting, set-up, testing, broadcasting, reporting and optimization
  • Develop and maintain a comprehensive email marketing test plan, launch tests, analyse and report test results and implement successes.
  • Ensure all email communication is aligned to brand guidelines in terms of both creative and tone of voice.
  • Track and analyse all email performance with weekly scorecards and provide recommendations based on customer trends and behaviour.
  • Data management to ensure appropriate data transfer processes, data overlays, data hygiene, opt-out compliance, contact management, and de-duping techniques to improve list quality and increase member spend consequentially.
  • Develop a lead generation strategy,Create smart email lists,Increase email subscriptions,Analyse data to get smart insights,Suggest methods for improvements,Segment lists based on behaviors like past email engagement and website interactions,Develop documentation and road maps for processes, A / B tests, and promotions that succeed through email.
  • Champion continuous advancement of our email capabilities including targeting, personalisation, & template development.
  • Stay current with email best practices, strategies, and industry standards.
  • Drive cross-team processes for effective, on-time delivery of email campaigns. This involves building strong internal relationships and coordinating across merchandising, marketing, design, customer care, development, analytics and international teams.
  • About You

  • Having already gained solid experience within email marketing, you are looking for an opportunity to expand your skill set and to have diversity within the role. You will have;
  • Relevant experience in building direct to consumer email campaigns.
  • Exceptional written and verbal communication skills.
  • Highly numerate with strong analytical capability and a solid understanding of success metrics.
  • Familiarity with HTML and demonstrated ability to learn technical systems and in-house tools rapidly.
  • Strong commercial acumen.
  • Ability to handle multiple projects / campaigns, drive for results, and meet tight deadlines.Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • Strong creative thinker and attention to detail.
  • Highly motivated self-starter.
  • Benefits

  • Market leading pay rates.
  • Performance based incentives.
  • Strong, solid and established company.
  • Salary is completely negotiable based upon your ability.
  • International travel opportunities.
  • 6 monthly performance reviews.
  • 95% of management promoted from within.
  • World class training provided.
  • Service recognition awards.
  • Regular performance recognition awards.
  • Accommodation available where required.
  • Fantastic social events.
  • Dynamic, motivated international team.
  • Your input makes a difference.
  • What are you waiting for?

    It doesn't surprise us that we have become one of the most popular employers within the industry. We pay well, we invest in people and have fun whilst recognising your contribution.

    We are proud to have become an internationally award-winning employer and want to continue our success through you. A lot of people want an opportunity to showcase their talent and be recognised for it.

    If you are considering a move, just get in touch with our team who would be happy to help answer any of your questions. If you are ready to apply, simply email us a copy of your latest CV together with your expectations and why you think you are ideal for this role!

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