PIXACORE India LLP - SEO Specialist - Google Analytics (3-7 yrs) Mumbai (Others)
Mumbai, India
1d ago
source : hirist.com

Search Specialist

The Search Specialist (SS) is responsible for planning, executing and reporting on organic and paid search campaigns for pharmaceutical industry clients.

The role requires close collaboration with web developers, copywriters, editors, digital strategists, project managers, and account managers.

The successful candidate must be able to distill insights from numerous data points to advocate for specific tactics.

  • Strong communication skills are required to clearly explain issues and opportunities to colleagues and clients. While teamwork is essential to the delivery of client work product, the candidate must also be able to work independently on search-specific responsibilities.
  • Primary Job Responsibilities :

  • Contribute regularly and proactively in team discussions and offer solutions to challenges
  • Deliver accurate work within timelines
  • Collaborate with PMs regarding priorities, timelines, and estimates
  • Project enthusiasm and affinity for change
  • Perform SEO audits
  • Ensure SEO friendly content development (eg, meta tags, page copy, URL creation)
  • Set up Search Console accounts (submit XML sitemaps, identify errors, and recommend solutions)
  • Perform keyword research
  • Create Google ad accounts, obtain Pharma certification, and upload approved keywords, ads, sitelinks, etc
  • Create SEM ads, SEO reports, and SEM reports
  • Take ownership and pride in work; double check all work, ensure all questions have been answered, and see the work through to completion
  • Manage and bill time accurately. Proactively seek work to assure continuous job flow and minimize downtime between assignments
  • Initiate communication or ask questions to assure clear direction and accuracy
  • Communicate consistently with supervisor regarding workload, challenges, and issues and brainstorm solutions
  • Additional Responsibilities :

  • Set an example of professionalism at all times
  • Project a positive, can-do attitude and generate an atmosphere of teamwork and enthusiasm by demonstrating respect for peers and discouraging negative discourse wherever and whenever it arises
  • Maintain open communication with peers and department managers to help answer questions / provide assistance and facilitate teamwork
  • Demonstrate independent problem-solving aptitude, effective communication, and professional interpersonal skills
  • Qualifications :

  • 3-4 years of experience with SEO and SEM
  • At least 1 year of experience in the pharmaceutical sector
  • At least 1 year of agency experience
  • Proficiency in SEO & SEM tools (eg, Screaming Frog, SEMrush, Marin, Google Ads Editor)
  • Certifications in Google Ads & Google Analytics preferred
  • Apply
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