Campaign Specialist (Account Management)
Merkle
Pune, Maharashtra
2d ago

Company Description :

MerkleSokrati is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search.

For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G.

Komen, and many others to build and execute customer centric business strategies.

Job Description :

  • Communicate with clients and other vendors to clarify Campaign requirements, respond to client in timely manner
  • Independently execute the entire Campaign process, from instruction receipt to file production, with zero defects on a continuing basis
  • Identify and resolve issues in client instructions prior to execution
  • Coordinate Campaign tasks with the database team and communicate status
  • Creates complete QC queries or scripts to verify completeness and accuracy of file output
  • Provide Campaign performance analysis Data and optimization proposals when needed
  • Qualifications :

  • Qualified individuals possess the attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun / pleasant
  • Bachelor's degree or above preferably in Computer Science, Information Systems Business, Marketing, Management, or related field
  • Excellent written and oral English communication skills
  • Understanding of general CRM practice, preferably client facing experience
  • Good presentation skills, both written and oral
  • Strong ability in problem solving and facing time / client pressure
  • Preferred experiences in Digital Marketing, Email Marketing strategies, best practices and deliverability
  • Preferred Marketing / Email Platform Experience, such as Salesforce Marketing Cloud (ExactTarget), Responsys, Eloqua or Adobe Campaign, etc.
  • Proficent in Microsoft Powerpoint and Excel, as well as other Office software
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