About Client : Our client is One of the Leading Tea Manufactures and Exporters having presence Globally.
Looking for Right Attitude; A Go Getter, Fire in the Belly, Passion for Job, Responsibility, Urgency Sense, Work without Supervision, Individual Contribution apart from team management / coordination, Get the Work Done, Can work in Global Environment, Across Different Time Zones, Stable in Job.
Job Title : Assistant Marketing Manager - Brand & Digital (Campaign Management / Performance Marketing / Ecommerce Marketing)
Experience : 4 to 8 years
Focus Area : Brands will be for global market with focus on USA
Qualification : Bachelors degree or equivalent with 4+ years of Digital Marketing and Branding experience.
Job Function & Description :
Digital Marketing :
Manage / Coordinate with Agencies : Digital Performance Marketing Channels for Content & Publishing Including : Paid Search, Affiliate Marketing, Performance Display (Remarketing, Prospecting), Paid Social (Facebook, Instagram, Etc.
Email Marketing, Search Engine Optimization, Google Advertising, Blog Marketing.
Candidate Needs To Manage Paid Marketing Budget, Including Allocating The Budget Across Channels And Between Acquisition, Retention And Branding Efforts Across All Key Online Customer Base.
Digital Campaigns / Social Media / E-Mailers / Launches
Liaise With All 3rd Parties On Day To Day Execution Of All Digital Marketing Programs Including Budget Updates, Creative / Copy Updates, Promotional Updates, A / B Testing
Independently Adhere To Project Calendar, Manage Time And Prioritize Daily Workload
Brand Marketing :
Brand Plan Development - Develop A Plan That Achieves Company Targets. This Will Include, But Is Not Limited To, Advertising, Program / Promotions, And Research.
Must be able to work collaboratively with agencies / vendors and internal resources to drive superior market results.
Program Management and Execution : Manage Day-To-Day Logistics Of The Brand Programs. Owns Timeline Management, Budget, And Program Analysis.
Build Long And Short-Term Growth Plans To Deliver Growth Targets As Per Road Map.
As Part of a Multifunctional Team, You Will Coordinate and Execute Promotion / Media / Public Relations / Direct - To - Consumer Plans (Events, Retail).
SMO / SEM / SEO / Analytics :
Influencer Management : Collaboration for Campaigns throughout the Year. Maintain Database And Influencer Management Program
Customer Responses Management : From DMS to Emails for Queries From Customers
Market Analysis : Work On Consumption Based Data Analysis For The Brand. Provide Insight And Support To The Enterprise To Understand Better Market Trends And Dynamics.
Also, Identify Opportunities In Markets Where There Are Unmet Needs.
New Product Development : Help NPD Team To Utilize Consumer-Driven Insights To Drive Long-Term Growth Of The Brands. Translate insights into profitable product innovations.
Consumer Insight Driven Marketing Strategies And Plans For The Brand Across Touchpoints
Content Management :
Content Management and Creation Of Content Across Various Consumer Touch Points
Copy Repository of Existing Content and Creating a Bank of Researched Information for All Products.
Creating Content Posting Calendar
Coordinate With Content Agencies for Static and Video Content
Planning For Sales, Revenue and Performance Management on a Weekly / Monthly Basis.
Amazon Execution And Familiarity On Platforms / Technology (Vendor Central)
Understanding The E-Retail Marketplace, Major Players, Technology, And Leaders In Space
Expertise In E-Commerce FMCG Analysis And Demonstrate Strong Leadership, Teamwork And Strategic Thinking Skills
Experience Utilizing Various E-Comm Tools and Technology.
Website Maintenance : Analyze Website Performance and Maintain Performance
Graphic Design :
Manage design team for day to day packaging, design collaterals, brochure, digital asset creation