Sponsored Products and Sponsored Brands are cost-per-click (CPC) self-serve ad programs in the Amazon Advertising world. In support to the Amazon Advertising’s business, we at Ad Success Team (AST) are building a group of energetic and highly motivated Account Specialists.
As an Account specialist you will work with a portfolio of advertiser accounts and be responsible in helping them meet their advertising goals via opportunity identification and account optimization.
Additionally, an Account Specialist also gets the opportunity of testing internal tools, gathering & sharing insights with the internal product and engineering teams.
To be successful in this role, you will be expected to use your analytical skills, help the advertisers in growing their existing business and develop new business opportunities.
You will carry business goals and will be measured on key metrics aligned to the sales and account management teams’ goals.
You’ll need to be- technically savvy with an interest in online advertising, good with data, well organized, able to multitask, and possess excellent verbal and written communication skills.
You’ll also need to be self-motivated to get on phone calls with advertisers to explain the optimization recommendations & the paths to resolution.
Your commitment to the success of our advertising customers should be strong and you should have a proven record of exceeding on your goals.
Core responsibilities include : -
Taking complete ownership for a portfolio of accounts Standard and High Value advertisers
Reviewing every account in the portfolio in complete detail to understand the current level of performance
Engaging with advertisers / in-country Account Manager to understand their advertising goals and expectations from the program
Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary
Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders
Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs
Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account / campaign / industry level
Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
Identifying opportunities to improve Amazon Advertising’s product based on customer feedback, data analysis, and feature gaps with competitive products
MBA in Digital Advertising or other related Master's degree
Experience in e-commerce or retail industry
Passion for online advertising and a track record of delivering outstanding results
Experience interpreting data and making business recommendations
Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
Experience in data analysis, either professional experience or through your education
Google Ad Words / Bing Ads certification will be added benefit