Requirements :
As an Ad Operations Specialist, you will contribute towards monitoring, setting up campaigns in WMC Owned and Operated platforms to ensure campaigns are executed flawlessly.
The candidate will be knowledgeable in current SEO best practices and work with teams to optimize all ad content to increase performance.
The ideal candidate must be detail-oriented, proactive, analytical, deadline-driven and constantly looking for new opportunities to improve performance and operational efficacy.
To be successful in this capacity, the candidate must be comfortable working in a high matrix environment and collaborating with large teams across the company on a global scale.
Understand clients goals and objectives and ensure campaigns are set up to achieve these goals. Be the subject matter expert in ad serving platform / tools and work to continually optimize the platform usage and provide up-to-date best practices.
B.E. or B.Tech. degree in Computer Science or another graduate equivalent stream
Candidate with excellent articulation and communication skillsets
5 - 9 years of experience in the Ad Operations domain
Willing to work in Shift (3 PM-12 PM or 4PM-1 PM).
Strong familiarity with ad serving technologies, platforms, and tools with hands-on working experience, knowledge of SEM Bid Management technologies
Hands-on knowledge on at least one ads tool Google Ad Manager, Google Ad words, Google Analytics
Excellent analytical skills with the ability to process large data sets and identify patterns of significance
Ability to navigate ambiguity or work with unstructured workflows and processes
In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
Be a proactive self-starter, and a team player and committed to training
Focuses on scoping projects with the global team, and on managing and communicating projects and processes with their team members, driving KPIs and efficiency.
Responsibilities :
Work closely with internal teams to guarantee client satisfaction on both programmatic and direct campaigns
Manage day-to-day deliverables w.r.t ad campaigns across the company's owned and operated properties as well as any external distribution platforms
Implement, monitor performance, and proactively surface opportunities including maximization or expansion of bid strategies.
Run the periodic analysis to assess the performance of bid strategies and make optimization recommendations, determine the appropriate bidding strategy and attribution model.
Keyword research for both SEO and PPC campaigns and create and manage paid search ad campaigns
Monitor and report key performance indicators such as indexing, rankings, backlinks, and click-through rates.
Regular analysis of all on-page attributes and provide recommendations based on SEO best practices for optimization. Create action plans around link building and off-page optimization.
Knowledge, Skills, Abilities :
Excellent communication skills and ability to present to business partners on a regular basis
Strong analytical and problem-solving skills
Use data to inform our team with keen insights on improving KPIs
Strong time management, organizational, planning, and prioritization skills
Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
Attention to detail
Ability to work independently with minimal direction, while also functioning and contributing as part of a team
Mandatory Skills
Trafficking on Search platforms
PPC Campaign Optimization
Search Retargeting
Keyword validation and optimization
Bid Optimization
Desirable Skills
Excellent communication skills and ability to present to business partners on a regular basis
Strong analytical and problem-solving skills
Use data to inform our team with keen insights on improving KPIs
Strong time management, organizational, planning, and prioritization skills
Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
Attention to detail
Ability to work independently with minimal direction, while also functioning and contributing as part of a team 
