DSP Campaign Manager
Adobe Systems
7d ago
source : Shine
  • Executes day to day production tasks (campaign set up, launch, tracking & optimization)
  • Completes QA and all production procedures accurately
  • Analyzes performance metrics and proactively optimizes campaigns to increase performance
  • Identifies trends in data to drive optimization strategies
  • Manages campaign calendar, trafficking assets, screenshots, billing and related pre / post launch processes
  • Contribute to company initiatives, processes and roll-outs
  • Business Reporting
  • Creative & Display optimization
  • Budget confirmation and benefit simulation curves
  • Pre-launch builds along with Domain blocking
  • Campaign builds and audits
  • What you'll need to be successful :

    Technical Skills

  • Intermediate / Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to) :
  • Vlookups, basic formulas like sum, sumif, iferror, etc.
  • Pivot Tables and Graphs
  • Macros
  • Intermediate / Advanced Microsoft Presentation and ability to create new infographics to create / present business / performance reviews
  • Digital Marketing Skills

  • Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN / Tribal Fusion / OpenX / Value click);
  • Familiarity with ad servers, rich media vendors, RTB / Programmatic buying experience a plus :

  • Set up Display campaigns via Adobe s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
  • Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
  • Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and off-
  • shore teams to execute display campaigns.

  • Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over / under delivery with collaboration with Account Management team and client.
  • Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
  • Should have experience in strategizing and defining the best practices for display advertising campaigns and solid understanding of user retargeting and third party tags.
  • Business Skills

  • Demonstrated ability to learn quickly, be a team player, and manage change effectively.
  • Experience presenting in front of groups.
  • Solid understanding of general business models, concepts and strategies
  • Motivated self-starter capable of taking initiative and negotiating tough situations
  • Basic project management and excellent communication skills
  • 2-3 years of relevant work experience
  • Step 2
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