Executes day to day production tasks (campaign set up, launch, tracking & optimization)
Completes QA and all production procedures accurately
Analyzes performance metrics and proactively optimizes campaigns to increase performance
Identifies trends in data to drive optimization strategies
Manages campaign calendar, trafficking assets, screenshots, billing and related pre / post launch processes
Contribute to company initiatives, processes and roll-outs
Creative & Display optimization
Budget confirmation and benefit simulation curves
Pre-launch builds along with Domain blocking
Campaign builds and audits
What you'll need to be successful :
Intermediate / Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to) :
Vlookups, basic formulas like sum, sumif, iferror, etc.
Pivot Tables and Graphs
Intermediate / Advanced Microsoft Presentation and ability to create new infographics to create / present business / performance reviews
Digital Marketing Skills
Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN / Tribal Fusion / OpenX / Value click);
Familiarity with ad servers, rich media vendors, RTB / Programmatic buying experience a plus :
Set up Display campaigns via Adobe s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and off-
shore teams to execute display campaigns.
Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over / under delivery with collaboration with Account Management team and client.
Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
Should have experience in strategizing and defining the best practices for display advertising campaigns and solid understanding of user retargeting and third party tags.
Demonstrated ability to learn quickly, be a team player, and manage change effectively.
Experience presenting in front of groups.
Solid understanding of general business models, concepts and strategies
Motivated self-starter capable of taking initiative and negotiating tough situations
Basic project management and excellent communication skills
2-3 years of relevant work experience