Performance Marketing
thesqua.re
Gurgaon , India
6d ago
source : Cutshort

JD for Performance Marketing As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.

Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives Roles & Responsibilities : Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retentionLead efforts on sophisticated quantitative analysis and translate data into actionable insights.

Be willing and able to adjust marketing spend on the fly for best results.Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channelsConstantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor dataImproving the usability, design, content and landing page effectivenessStay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.

Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs. What we are looking for : We love if you have the hunger to learn, passion to perform and carry the following skills : Experience of managing tech businesses - SEO, Social media, affiliate / mobile,

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