Amazon is investing heavily in building a world class advertising business and we are responsible for defining and delivering a collection of self-service performance advertising products that drive discovery and sales.
Our products are strategically important to our Retail and Marketplace businesses driving long term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products.
The Moderation and Relevance System (MARS) team, based in Bangalore, is responsible for ensuring that ads are compliant to world-wide advertising policies and are of high quality, leading to higher conversion for the advertisers and providing a great experience for the shoppers.
Machine learning is fundamental to the way we drive our business, meet our goals and satisfy our customers. MARS team invests in researching and developing state of art models that analyze various type of ad assets text, audio, images and videos - to ensure compliance to advertising policies.
It also helps advertisers create more successful ads by creating ML models to generate content and signals for various upstream and downstream pipelines in the ad journey.