MediaCom │ Group Head - Biddable Bangalore, India
GroupM
Bangalore, India
2d ago

Position at MediaCom

MediaCom is looking for a Biddable Group Head based out of its Bangalore branch for a technology leader client. You will be the leading the media mandates for one of our key clients for MediaCom Bangalore.

Your understanding of Digital is a must as youll be leading an integrated team.

Overview of job :

A biddable leader with experience in biddable (search, social, Ecom) / programmatic media / media strategy, planning, execution, MBA, Bangalore.

Would be responsible to drive biddable media approach, planning & execution to drive client objectives with thought through, attention to detail approach.

Knowledge of B2C is a must. Knowledge of B2B is a plus.

Reporting of the role

This role reports to the Biddable Leader for this account.

3 best things about the job :

  • You would be working in one of the most exiting agencies and lead a team of energetic and dynamic individuals.
  • Scope to work on various target segments
  • Clients who are investing much more in new media channels Digital, Mobile & other emerging media.
  • In three months :

  • You should be able to plan, execute and present month on month search strategy for each brand, communicate and be on top of all biddable campaign metrics as well as .
  • Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project.

    You will also manage monthly connects with the client and customized planning requirements.

  • You would have complete knowledge of relevant consumer electronic / e-commerce categories
  • You would have been able to understand the client working style and deliver on their day to day requirements and start building relationships with the key decision makers within the current pipeline
  • Campaign delivery : Effective and accurate optimization and delivery of performance, utilizing all relevant internal teams (i.
  • e. campaign operations), agency processes and tech.

  • Ability to lead biddable media planning discussions with clients.
  • In six months :

  • Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
  • Build a good relationship with clients, internal and external stakeholders and partners.
  • Be able to plan, implement and set up biddable performance campaigns on his own
  • Proactively drive the planning initiatives & response to the client requirements & briefs.
  • Have full understanding of what is happening on clients business & work accordingly
  • Ability to start leading long term & short-term biddable media planning for the client
  • You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client.
  • Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies.
  • You will also manage a few corporate projects / test & learns that you will roll out.

    In 12 months :

    You will help evolve the search, biddable planning principles and think with beyond search approach for your set of brands on biddable media.

    Work closely with the strategy team to build brand specific strategies.

  • Established strong team and Client relationship and receive great feedback from co-workers and key client contacts
  • Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
  • Planning & Strategy : Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.
  • Responsibilities of the role :

  • Adwords / Bing / YouTube, Facebook, LinkedIn, AMS planning and execution
  • Manage Double click for Search (DBM and GCP) tools
  • Facebook, Instagram, LinkedIn & AMS campaign management and planning inputs
  • Understanding of Web analytics use tools like Omniture, Neilson etc, analyse web analytics reports and translate in to actionable insights
  • Campaign management and optimization
  • Client servicing internal and with the client teams
  • Working closely with digital planner and internal brand teams
  • Biddable Media Planning and Implementation : Make & present annual, quarterly media plans for different client business units in a global work environment.
  • Lead and drive thought & execution of various media marketing plans.

  • Calendar Planning : Define & own the media calendars and promotional plans to meet organizational objective. Work on the 30-60-90 days & long term plans.
  • Data Driven Marketing : Define data driven marketing approach & plans for the business & activate necessary media for business growth.
  • Analyse the customer & media patterns for higher returns. Set goals, interpret metrics, and implement projects that will improve business performance, visibility, and revenue.

  • Implementation, Reporting Biddable implementation, optimization & reporting for respective Bus. Knowledge of B2B is a must.
  • Knowledge of B2C is a plus.

  • Business & Category Monitoring : Constantly keep track of prospects and bringing media insights by analysing competition marketing, category trends & other macro & micro aspects.
  • Ensure projects / campaigns are tracked and measured based on agreed KPIs
  • Collating intel on new industry innovations to ensure were bringing latest digital, data and technology innovation solutions to clients.
  • Manage / oversee all commercial process pertaining to media activity such as estimate, PO, RO, Billing Instructions, Invoicing etc.
  • What you will need :

  • MBA, at least 7 years in a biddable media buying / planning / execution / account planning - roles & ready to think & create.
  • B2C is a must. Knowledge of B2B is a plus.

  • Comfortable making & presenting annual, quarterly biddable media strategy & plans in a global work environment.
  • With an experience of various responsibilities within the media ecosystem, Should know biddable digital marketing (thorough, Hands-on experience).
  • Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
  • Someone with an experience of biddable media strategy & planning for B2B / B2C with premium FMCD / technology / e-com companies.
  • Working knowledge of Digital Tools COMSCORE, Similarweb, Google trends, etc
  • Working knowledge of advertising technology platforms including and not limited to ad servers, DSPs, DV360, FB Planner and Adwords
  • Experience / understanding of AdTech platforms, guiding the team in implementing tech like Google Campaign Manager, Custom pixels, etc.
  • Experience working with multiple stakeholders.
  • About Mediacom :

    Welcome innovators, initiative takers and instigators.

    Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the worlds leading media communications specialists, in 125 offices, across 100 countries.

    We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.

    But the real secret to our success is simple (and not really a secret). Its our People First, Better Results philosophy.

    Our focus is on providing long term, rewarding careers and we know that when we invest in our people, well deliver better results not only for them, but also for our clients.

    We also know that talent comes in all shapes, sizes, genders and ethnicities. Thats why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed.

    And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

    We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.

    Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

    About India :

    2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits.

    With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.

    It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce / retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

    2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits.

    With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.

    It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce / retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

    At GroupM India, theres never a dull moment between juggling client requests, managing vendor partners and having fun with your team.

    We believe in tackling challenges head-on and getting things done.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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