Aqualite - Officer - Sales (2-6 yrs) Delhi/Haryana/Mumbai/Patiala/Punjab/Uttarakhand/Dehradun/Haridwar/Ambala (Channel Sales)
Aqualite Footwear Private Limited
Haryana, India
2d ago
source :


Position Title : Sales Officer

Department : Sales Work Location :

Grade : O1 / O2 Travel Required : Yes

Reporting to : Administrative : Area Sales Manager (ASM) Reported by : None

Functional : Minimum Job Requirements

Minimum Job Requirements

Educational Qualification : Any Graduation

Experience : 3 - 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement :

Purpose of the Position (Job Summary)

  • To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user
  • Key Roles and Responsibilities

    Financial - Primary sales : Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles

  • Secondary sales : Achieve assigned sales targets by ensuring secondary sales at retail outlets
  • Claims management : Management and timely resolution of the claims received by the company from the trade partners
  • Customer focus - Stock management : Assisting distributor to liquidate stock of low demand articles / sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps

  • Primary feedback : Sharing distributor's market service feedback with ASM
  • Complaints management : Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.
  • People Oriented - Escalation : Seeking ASM's counsel for resolving retailer / distributor complaints

    Internal Business Process - Outlet mapping : Build and periodically refresh footwear outlets universe in their assigned territories

  • Comprehensive coverage : Ensure distributor servicing coverage in all relevant retail outlets. Highlighting any missing outlets to distributor and escalate to ASM if necessary.
  • End-to-end secondary responsibilities : Periodic visits to retail outlets as per beat plan to ensure
  • NPD / Focus article sampling at retail outlets to assist in demand creation.
  • Secondary order taking to ensure product availability and range presence at retail outlets.
  • Product visibility & merchandising utilization at Retail outlets with POS material
  • Retailer awareness on products and trade promotions.
  • Retailer enrolment in trade promotion schemes (when required)
  • Order taking : Share secondary order with distributors for servicing to outlets.

  • Order fulfilment : Track order fulfilment by distributor and escalate periodic fulfillment issues to ASM.
  • BTL activities : Ensure BTL marketing activities (signboards etc.) are undertaken at right set of outlets
  • Marketing intelligence : Share information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
  • Product intelligence : Drive distributor to purchase high demand articles and enhance range selling
  • Competencies :

    Technical / Functional Behavioral

  • Selling skills
  • Analytical skills - Customer Focus
  • Adaptability
  • Result Orientation
  • Interpersonal skills
  • Quantitative Qualitative

  • Actual primary and secondary sales
  • Revenue Contribution from NPDs in defined sales area
  • Increase in Range Billing in defined sales area
  • Incremental retail coverage
  • Increase in % Demand Fulfillment of NPD / Focus Articles
  • PJP adherence
  • Timely Submission of Market Working reports - Adherence to Market Working Norms
  • Market intelligence & Relationship building
  • Key Stakeholder Management

    Internal External

  • MIS Admin team - Distributors and Retailers
  • ref :

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