Senior Manager - Marketing - Education
Bangalore, IN
6d ago

Under the guidance of Head Marketing, Manager Marketing will be responsible to build systems & processes for schools for effective execution of marketing plan on ground to drive admissions and brand positioning.

  • Marketing Strategy, branding and positioning of all growth schools across India, through market research, competitive analysis, pricing and Parent'
  • s engagement will be integral part of the role.

    Required Knowledge And Experience :

    Education : MBA Marketing.

    Experience : 7 - 10 years.

  • Excellent communication skill.
  • Understanding of Parents and local market behavior
  • Ability to drive and implement marketing plans in support of admissions campaign.
  • Ability to work independently in an entrepreneurial set up and drive outcomes with Team
  • Self-starting, Competitive, Imaginative
  • Primary Responsibility :

  • Design campaigns for engagement and lead generation of prospective parents to drive admissions across schools.
  • To drive the admission targets, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
  • To identify emerging marketing strategies and tests their effectiveness to create and sustain the brand image of REN schools & ESPL.
  • Strategy planning for all schools marketing activities.
  • Plan and execute B2B marketing efforts to drive leads, execute corporate and preschool tie-ups.
  • Create and manage national events. This includes end-to-end event management, right from planning the theme / budgeting to execution and managing logistics / on-ground execution / venue branding / etc.
  • Setup processes for schools for effective execution of marketing plan on ground.
  • To oversee the network of parents, former parents and alumni to assist in the admissions program.
  • To organise regular information on the various programs for public recognition of athletic achievements.
  • To manage social media for public recognition of school achievements.
  • To support various school activities with marketing collaterals for wide-scale impact.
  • Planning of staffing of school marketing teams based on objectives.
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