LateShipment - Content Stratergist (2-5 yrs) Chennai (Advertising / Content / Design)
3d ago
source :

Job Description :

1. B2B / Software / Technology content experience required

2. Produce creative and compelling content across multiple channels, in long and short formats - such as abstracts, marketing emails, company and product descriptions, blogs, white papers, video scripts, collateral and web pages -

in order to engage target audiences

3. Analyze statistical data, depict trends and generate content that effectively communicates business insights

Detail-orientated, efficient with managing time and editorial calendars

4. Have knowledge of demand generation fundamentals using content marketing techniques

5. General interest / knowledge about the broader landscape of SaaS tools, product development and Identifying and developing new ideas for web content.

2. Writing unique and grammatically impeccable content for the web.

3. Strong understanding of generating engaging and informative content for social media platforms (i.e, Facebook, Twitter, blog etc.).

4. Collaborating with the user experience team and the SEO team to ensure web content, articles / blog-posts etc. are user-

friendly and key-worded for SEO benefits.

5. Understanding several different products and process of a company, researching extensively for fresh content ideas and presenting that in attractive written form.

6. Develop and write regular newsletters addressed to internal and external customers

Candidate profile :

1. Needs to be a vivid writer and put ideas and concepts in a simple, natural and fluid written form.

2. Excellent oral and written skills and exceptional command over the language. Candidate should be able to articulate thoughts clearly, both verbally and in written form.

3. 2-5 years experience working in a creative environment environments as content strategist, copywriter or related position.

4. Experience with generating content for emails.

5. Ability to excel individually and as part of a team.

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