Business Development Specialist
Aera Technology
5d ago
source : Shine

Business Development Specialist

Pune, India Marketing Full-time The Business Development Specialist plays a vital role on the Demand Generation team reporting to the Director, Demand Generation.

This role will be responsible for account research, lead process, and funnel reporting. A significant portion of a Business Development Specialist s time will be spent conducting research on market insights, business opportunities, industry trends, competing organizations, customer demographics, and more. Responsibilities

  • Identify, expand and maintain a list of target accounts in alignment with the sales and demand generation team
  • Build, develop and maintain contact list in targeted accounts through primary and secondary research : Create and maintain organization charts of key accounts.
  • Build and manage key executive and leadership profiles

  • Share account intelligence with Client Partners and Demand Generation teams. Generate reports on the latest news, executive changes, and announcements in assigned accounts : Gather account-specific information analyze financial statements, investor presentations, etc.
  • Monitor activities and messaging from key executives and leaders in these accounts

  • Develop and maintain a strategy of messaging and products we need to promote in these accounts and with executives support with account based marketing (ABM) programs.
  • Understand account needs

  • Where necessary, send outbound emails (e.g., event support)
  • Data entry for lead funnel : Conduct research on leads revenue, location, industry. Enter leads in Salesforce and assign to Client Partners
  • Maintain reports on lead funnel : Ensure lead tracking at each stage. Track engagement of our Client Partners with assigned leads.
  • Track account penetration

  • Build White space reports for key accounts : Identify key stakeholders in accounts and use cases for current and future account
  • Report weekly status and progress of each account to Team Lead
  • Identify new accounts
  • About You

  • Bachelor s degree in Business, Accounting or a related discipline
  • 2-4 years experience in a business research capacity
  • Experience using multiple research tools
  • Experience with CRM software (Salesforce and HubSpot a plus)
  • Understand sales performance metrics and lead sales funnel
  • Proactive and able to effectively work remotely and have the discipline to self-manage and be self- motivated
  • Demonstrate highly effective written and verbal skills
  • Ability to develop and understand project timelines
  • Microsoft Word, Excel, Project and PowerPoint
  • At Aera, we're on a mission to solve the biggest, most intractable challenges of enterprise software. We envision the rise of the Self-Driving Enterprise : a more autonomously functioning business with a central operating system that connects and orchestrates business operations.

    Our platform is increasingly used by the world's largest companies to identify and respond to market opportunities faster. ,

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