California Burrito - Head - Marketing (6-10 yrs) Bangalore (Marketing & Public Relations)
Burrito Restaurants Pvt. Ltd.
Bangalore, India
23h ago
source : iimjobs.com

JOB DESCRIPTION :

  • To direct and grow the brand within the market.
  • To maximize company revenue through effective marketing interventions.
  • To provide strategic input into overall company business development.
  • To co-operate & collaborate with California Burritos equity & partner companies (agencies, suppliers etc) to maximize and leverage the brand's presence.
  • To drive the ambition and culture of California burrito through its people in the market.
  • To drive both ATL and BTL as and when required to.
  • Hands on experience in handling online platforms like Facebook, Instagram, Google, SEO, Zomato.
  • Skilled in handling photoshoot and artwork creations for campaigns.
  • KEY PERFORMANCE AREAS :

    Planning & Rollout : The Marketing Manager will be required to develop regional & local marketing plans which would then be undertaken in conjunction with the Operations team.

    Ongoing management and monitoring of marketing activities including :

  • Development of briefs.
  • Approval of marketing material.
  • Monitoring of budgets.
  • Signing off of costs.
  • Implementation of media schedules post approval.
  • Driving the execution of campaigns / projects.
  • Supervision of subordinates in the rollout process.
  • Post-campaign reports and data analysis.
  • Monthly project reviews and so on.
  • Assisting with Major, Strategic Events.
  • Plan & Execute the roll out of local restaurant marketing plans.
  • Statistical tracking :

  • The monitoring and evaluation of marketing statistics (customer count, ticket average and turnover) for the group.
  • Monitoring of competitive activity on a national basis.
  • Adjustment of the calendar based on insights.
  • Strategic input into the Leadership team for National business strategy :

  • Development of status reports.
  • Collection and collation of status data and presentation of this to the Leadership team.
  • Management of national marketing budget and inventory.
  • Supplier Management :

  • Development & management of agency relationships.
  • Engendering a positive, efficient and co-operative working relationship with suppliers.
  • Alignment and induction of partners.
  • Marketing Leadership :

  • Being a key brand ambassador of the marketing function within the regions.
  • Provide marketing leadership to management and be the main point of contact.
  • Share best practice.
  • Ensure the development of suitable marketing training material and implementation for Operations.
  • Inspiring and managing restaurant managers to believe in Marketing and assist in executing projects as requested.
  • Ongoing support and assistance to the management team.
  • Assist with company expansion and site selection.
  • JOB REQUIREMENTS, EXPERIENCE, REQUIRED KNOWLEDGE & SKILLS LEVEL (INTERMEDIATE / ADVANCED) :

    ESSENTIAL :

  • Communication skills Advanced.
  • Knowledge of marketing trends and best practice.
  • Motivation and mentoring skills.
  • Relationship management skills.
  • Organizational skills.
  • Facilitation and presentation skills.
  • Business acumen and financial discipline.
  • People management skills.
  • ref : updazz.com)

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