Job SummaryDevelop and manage digital marketing campaignsOversee a social media strategyManage and maintain the organisation s website(s)Write and optimise content for the website and social networking accounts such as Facebook and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Write copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingResponsibilities and DutiesAssist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.
Launch optimized online adverts through Google Adwords, Facebook etc.
to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Qualifications and SkillsBSc / BA in marketing or relevant field will be great! Skills : - Digital Marketing, Google Adwords, Web Analytics, Google Analytics, Facebook Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Social Media Optimization (SMO)