Marketing Head - Google Ad Campaign
5d ago

Job Description

Work for a fantastic digital advertising startup and nurture your career with a great role.

Our client is a hyperlocal platform, that helps businesses to advertise to the right audience by targeting the audience with relevant ads on apps and websites.

Their multiple ad campaigns target different demographics languages and locations to attract the consumers. Their network offers unequalled inventory that reaches 90% of the internet users across the world.

Their platform also provides best insights in the performance of the ad campaigns- specific to cities, areas, and other demographics.

As a Marketing Head - Google Ad Campaign , you will be responsible for delivering & achieving performance objectives mutually set with the clients in terms of Adex & performance benchmarks.

What you will do :

  • Working closely with Partner Engagement team to deliver campaign plans, performance benchmarks, research reports, performance reports & analysis.
  • Responsible for consuming 100% of the booked advertising spends by the clients while meeting the performance benchmarks.
  • Liaising with product team to convert campaign insights into business requirements for product development & enhancements.
  • Playing as a key stakeholder role in UAT for all product features before implementation on Live Product.
  • Salary : Not Disclosed by Recruiter

    Industry : Advertising / PR / MR / Event Management

    Functional Area : Marketing, Advertising, MR, PR, Media Planning

    Role Category : Senior Management

    Role : Head / VP / GM / Mgr-Online / Digital Marketing

    Employment Type : Permanent Job, Full Time

    Keyskills : Digital AdvertisingGoogle ad wordsgoogle analyticsclient sucesssem platformsadexperformance benchmarksgoogle advertisingcampainsreportsproduct developmentenhancementstakeholderliasinggoogle ad campaignmarketing

    Desired Candidate Profile

    What you need to have :

  • Relevant Work Experience of 12-15 Years in digital marketing focused on performance-based campaigns through Googles Advertising Platforms.
  • Expertise in operating Google Ad Words & Google Analytics.

  • Minimum 6 years of experience working on various SEM platforms Search, Display, Analytics, Data Studio, Webmasters tools.
  • Total Budget Managed across all accounts on Googles platform should not be less than INR 1 Cr. / Month. Minimum account budget managed should not be less than INR 20 L / Month.
  • Excellent written & oral communication skills.
  • Excellent presentation skills ability to translate campaign insights into presentable reports
  • Managerial experience of leading a team comprising of at least 5 team members.
  • Candidates who have worked on third party platforms for operating Google Adwords will be preferred.
  • Education : UG -B.Tech / B.E. - Any Specialization

    PG - MBA / PGDM - Any Specialization

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