Campaign Management
Capgemini
Mumbai, MH, IN
4d ago

Job Responsibilities

Campaign Management- - Mumbai

Job Description :

We are hiring for our Campaign Management team for Mumbai Location.

Responsibilities

  • Define and implement campaigns related to Salesforce.com, Pardot based campaign management process.
  • Ability to have a view on strategic / tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Be aware of global plans and proactively suggest areas for regional alignment.
  • Execution

  • Undertake Salesforce.com, Pardot marketing database clean up for accounts to enrich & update their data and its integrity.
  • Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.
  • com, Pardot application - having taken the time to understand the campaign objectives

  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Should have exposure to radian6
  • Reporting and Analytics -
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis

  • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency Coordination
  • Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing specific need of country.
  • Program Manage campaign assets from productions team.

  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Effectively collaborate with colleagues and CRM / Demand Generation Operations
  • Develop and maintain long-term data strategy and work in tandem with stakeholders
  • Maintain database integrity and synchronization of marketing systems

  • Instrumental in responsive design (emails + templates + websites), Media / Responsive Queries, HTML programming
  • Primary Skills :

  • Experience in campaign management or direct marketing
  • Well versed in CRM operations related to sales & marketing
  • Exceptionally strong communication skills across all levels
  • Demonstrated experience in developing marketing plan & campaign management for business services
  • Clarity of thought and ability to negotiate ambiguity
  • Self-driven and proactive team member
  • Previous experience working with onshore teams would be desirable but not essential
  • Working knowledge of Adobe creative cloud is a big plus.
  • Advanced knowledge of CRM software like Salesforce.com, Pardot,Eloqua
  • Advanced Knowledge of HTML, CSS, Responsive Design, Media / Responsive Design Queries and Templates
  • Advanced knowledge of MS Office Suite
  • Working knowledge of ERP
  • Knowledge of VBA preferred but not mandatory
  • Apply
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