Campaign Management- - Mumbai
Job Description :
We are hiring for our Campaign Management team for Mumbai Location.
Define and implement campaigns related to Salesforce.com, Pardot based campaign management process.
Ability to have a view on strategic / tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
Be aware of global plans and proactively suggest areas for regional alignment.
Undertake Salesforce.com, Pardot marketing database clean up for accounts to enrich & update their data and its integrity.
Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.
com, Pardot application - having taken the time to understand the campaign objectives
Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
Should have exposure to radian6
Reporting and Analytics -
Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
Define and implement new marketing automation methodologies that will maximize efficiency Coordination
Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing specific need of country.
Program Manage campaign assets from productions team.
Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
Effectively collaborate with colleagues and CRM / Demand Generation Operations
Develop and maintain long-term data strategy and work in tandem with stakeholders
Maintain database integrity and synchronization of marketing systems
Instrumental in responsive design (emails + templates + websites), Media / Responsive Queries, HTML programming
Primary Skills :
Experience in campaign management or direct marketing
Well versed in CRM operations related to sales & marketing
Exceptionally strong communication skills across all levels
Demonstrated experience in developing marketing plan & campaign management for business services
Clarity of thought and ability to negotiate ambiguity
Self-driven and proactive team member
Previous experience working with onshore teams would be desirable but not essential
Working knowledge of Adobe creative cloud is a big plus.
Advanced knowledge of CRM software like Salesforce.com, Pardot,Eloqua
Advanced Knowledge of HTML, CSS, Responsive Design, Media / Responsive Design Queries and Templates
Advanced knowledge of MS Office Suite
Working knowledge of ERP
Knowledge of VBA preferred but not mandatory