About the work role : Developing and implementing effective search engine optimization (SEO) strategies.Aggressive achiever in all aspects of SEO (Search Engine Optimization) such as Keywords Research, Competitor Analysis, Content-
marketing, inter-linking and Tags management for all URLs of a websiteProven Experience in SEM (Search Engine Marketing) to increase SERP (Search engine ranking pages) CTR (Click through rate)Well-
Researched in Latest updates by search engines and well-versed in implementing search engine optimization recommendations.
Work with the development team to ensure SEO best practices are properly implemented. Work with editorial and marketing teams to drive SEO in content creation and content programming.
Responsible for managing all SEO activities such as content strategy, link building & keyword strategy to increase rankings on all major search networks, Manage all SEM campaigns on Google, Yahoo & Bing in order to maximize ROIRecommend changes to website architecture, content, linking and other factors to improve SEO positions.
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).Monitor and evaluate web analytics dashboards and SEO reports.
Ensure on-page optimization and best practice implementation.Analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywritingCoordinating content, design, social media, pay-
per-click (PPC) marketing and other Activities.Managing offsite and onsite optimization projects and reporting on performance.
Monitoring and Improving the ranking and visibility of website and related content.Prioritize and develop relevant and engaging contentDevelop great off-
page SEO and link-building strategies, link architecture and ensure spider friendliness of the platform by monitoring organic search performance of the site and top competitor sites on a daily basis.
Work with Content Writing team to deliver optimized content and SEO content initiatives that achieves our goals related to traffic, new customer growth, along with improvement on search engine visibility.
Perform keyword research and analysis from Google ad words tool and other commonly used tools and guide content teams.