Marketing Analyst - 2 - IND Req I D VMWJP00009312 Rate DOE Primary Skills Description Digital Producer Job Description Responsibilities Collaborate with web marketing managers and application development teams to drive the development of engaging web properties that deliver value to the customer and leads for the company.
Oversee the direction, development, and production of international and domestic web properties, with a specific focus on product life cycle activities to meet customer acquisition, retention and adoption goals.
Work with cross-functional teams to develop site design documents, schedules, and functional specifications to ensure the successful delivery of web programs and initiatives.
Participate throughout the product launch process to guide timelines and manage specification documentation and content deliverables.
Support initiatives to increase site traffic and improve lead generation and purchase conversions. Communicate regularly with internal teams to ensure content maintains a high level of accuracy and relevance.
Work with web marketing managers and editorial teams to create, implement and maintain standards around SEO and content tagging .
Maintain a working knowledge of all brand and usability guidelines, and ensure that all web properties conform to these guidelines.
Create, manage and maintain development and QA deployment process and schedules. Clearly communicate service level agreements and enforce those standards with internal and cross-functional teams.
Requirements 3 years online production experience in fast-paced, highly creative, and goal driven environments. Proven contributions to web program development and execution, including content, processes, procedures and / or technologies.
Demonstrated success with full cycle marketing project management, multi-tasking and ability to prioritize on a real-time basis.
Experience working on commercial web sites with a proven understanding of web technologies, browser compatibilities and limitations, content and process management, and site implementation.
Excellent verbal and written communication, as well as leadership skills that inspire others to embrace teamwork and collaboration.
Team oriented, motivated self-starter who thrives in a fast paced dynamic environment with demonstrated customer relationship skills.
Experience with technical content management, SEO, site analytics and Web site / Internet technologies. Focus on user experience information design.
Working knowledge and understanding of content management systems and web technologies, including HTML5, CSS, Java Script, JSON, JQuery etc.
BA / BS degree or equivalent work experience. ,