CN - Strategy - MC - CS&S - MT - Salesforce Marketing Cloud - 11
Accenture
Pune, India
5d ago

About Accenture :

Accenture is a leading global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting, Interactive, Technology and Operations services - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers.

Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at

Principal Duties

and Responsibilities :

  • Developing Account based marketing programs (ABM)
  • Designing interventions to drive customer acquisition / customer engagement
  • Managing full spectrum of Marketing program execution from strategy definition to technical delivery in Salesforce Marketing Cloud
  • Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading and coordinating solution design and deployment across multi-dimensional team
  • Monitoring trends, analyzing data, to optimize marketing campaigns
  • Identifying marketing process improvement opportunities
  • Developing business case for campaign strategies, technology solutions
  • Developing / supporting development of martech / adtech platform technology
  • Key Competencies and Skills :

  • Hands-on experience of SFMC / Pardot
  • Good Consulting experience is preferred
  • Experience in working with middle to senior management levels within existing organization / client organizations
  • Qualifications :

  • Master of Business Administration / Post Graduate Diploma in Management
  • Experience :

  • Overall experience of 3+ years in designing / managing marketing campaigns with at least 1+ years of hands-on / functional consultant experience in Salesforce Marketing Cloud / Pardot implementation with deep functional, industry and client facing experience
  • Should be certified in Salesforce Marketing Cloud / Pardot
  • Experience with CRM, Marketing software, Channel integration, Real Time Decisioning is desirable.
  • Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
  • Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations
  • Ability to use insights for campaign and strategy optimization
  • Experience with organizing 1st, 2nd, 3rd party data, segments, and campaign setup
  • Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore / offshore
  • Ability to establish and build on working relationships effectively
  • Additional Information :

  • Excellent oral and written communication skills
  • Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
  • Highly organized, proven ability to develop efficient processes that elevate team performance and drive results
  • Proven success in navigating global matrixed environments and / or experience in client facing roles
  • Ability to work effectively in a remote, virtual, global environment
  • Ability to work in a fast paced and unstructured environment
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