Lead - Product Marketing, CRM
Chennai, India
3d ago

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user.

More than 50,000 companies from startups to public companies around the world use Freshworks software-as-a-service to enable a better customer experience CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

About the role

We’re on the lookout for a product marketing lead to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities :

  • Develop feature positioning and messaging that resonates with customers and differentiates our organization in the market
  • Content Development Conceptualize and create educational product and solution content for a variety of platforms
  • Market, customer, and competitive analysis Be the expert on the customer, the industry trends, and the players in the market
  • Sales enablement Communicate value proposition and provide high-value sales tools, training, and collateral
  • Evangelism Serve as a company spokesperson and go-to thought leader for the product. Drive and conduct interactive sessions for internal stakeholders and customers.
  • Requirements :

  • Strong research background. Experience in working on industry / market analysis preferred
  • Any Graduate degree with 7 to 10 years prior experience in an industry research / sales enablement / product marketing.
  • A reasonable understanding of the CRM domain is a value add
  • An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
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