Digital Marketing
Ideas2IT
Chennai, India
1d ago

Ideas2IT is a high-end product firm. Started by an ex-Googler, we count Siemens, Motorola, eBay, Microsoft and Zynga among our clients.

We solve some very interesting problems in the USA startup ecosystem and have created great products in the process. When we build, we build great! We actively contribute to open source projects.

We’ve built our own frameworks. We’re betting the house on Big Data, and with a Stanford grad leading the team, we’re sure to win

Ideas2IT has successfully rolled out multiple products which has become startups in their own right. Example : Pipecandy.

Continuing in this path, currently, we are developing a new age AI driven Process Automation Platform.

We are looking for a kickass data-driven Digital Marketing Strategist to drive all aspects of branding and lead generation.

About the role :

You will have ownership over the marketing plan and work closely with the senior management team. Using online channels to nurture new clients through the sales pipeline, you will be able to implement successful lead generation programs supported by some classic brand-building activities to drive sign-ups.

Given the cut-throat competition that exists, digital marketing can have a huge impact on the top line of our company.

What is in it for you?

You get to drive marketing for an innovative product engineering services company. We also roll out our own products and you will get to influence how the branding and lead gen channels are conceived and implemented from scratch.

Essentially, all the excitement of working for a startup without the associated risks and budget constraints.

What you will be expected to do :

  • Take full ownership of campaign execution based on the brief for reaching a specific target audience / persona
  • Your work will involve managing Google Adwords & other paid channels, reaching out to market influencers, making landing page optimizations, sketching out the leads plan for future campaigns and most importantly crunching tons of data
  • Craft creative and compelling ad copies and content for campaigns across different platforms like Google, Facebook and more
  • Measure and track the performance of marketing campaigns against goals and objectives
  • Ideas2IT has a unique story and that is our Unique Selling Point. Working closely with the Recruitment team for the Employer branding initiatives
  • What we look for :

  • 0-3 years of experience
  • A flair for marketing
  • Strong analytical and creative skills
  • Excellent verbal and written communication skills
  • A problem-solving mindset and attitude
  • Writing great content
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