Branch Manager
icici bank
5d ago

Grade : DMII / MMI / MMII

Reports to : Cluster Branch Manager

Positions Reporting to Role :

  • Deputy Branch Manager, Branch Staff
  • Branch Sales Manager and sales officers teamin regions without Regional Head Sales Structure
  • Privilege Banker
  • Job Role and Responsibilities :

  • Responsible for the administration andefficient daily operation of a full service branch office, including lending,product sales, customer service, and security and safety in accordance with theBank''''''''s objectives
  • Enhance and contribute in the growth of thecompany through Business Development
  • Provision of a superior level of customerrelations and promotion of the sales and service culture through coaching,guidance and staff motivation
  • Achieve individual and branch sales goalsthrough new business sales, referrals and retention of account relationship
  • Maintain AOP (Annual Operating Plan) for thefinancial year i.e. to prepare and track product (liability, assets and fees)wise
  • Weekly / monthly reviews for outbound and aswell as for inbound sales
  • Prepare and review monthly activity calendarof outbound activities for BSM / SOs on a weekly basis.
  • Ensure proper on-boarding of all newcustomers acquired
  • Cross-sell of products (i.e. sales of 3products per customer within 90 days of account opening) with new and as wellas with existing customers
  • Conduct daily morning huddles to discuss dailyplan and agenda for employees
  • Track inflow and outflow of reports (likeaccount closures, account opening, Fixed Deposit renewals / closures etc.) andthus, daily business generation
  • Maintain customer relationship throughsourcing and on-boarding process
  • Monitor DSR (Daily Sales report) on a regularbasis
  • Manage leads through SFA (software used forentering the generated leads)
  • Segment the customer within the catchments ofthe branch to increase the Journal-Ledger base of the branch
  • Capability building and manpower management
  • Mentor / Guide new joinees as well as existingbranch employees
  • Brief employees on their role andexpectations from them
  • Provide timely feedback to employees on aregular basis (structured feedback)
  • Conduct workshops and training programs forthe employees
  • Deliverables :

  • Achieve incremental targets for CASA, Fixed Deposits and loans, and achieve fee in terms of Mutual Funds, Gold etc.
  • Maintain a healthy asset and liability book i.e., Journal Ledger growth
  • Customer Service
  • Compliance and Risk Management
  • Branch Profitability
  • Brand Administration :
  • Skills and Competencies :

  • Analytical Skills
  • Good Communication Skills
  • Knowledge and understanding of banking products and service
  • Strong network within and outside the branch
  • Current-Account Knowledge
  • Team handling skills
  • Educational Qualifications :

  • Graduate & Post Graduate with 6-12 Years work experience
  • Min Exp (yrs) : 6.00

    Max Exp (yrs) : 12.00


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