Marketing Analyst
Zuora Inc.
Chennai, Tamil Nadu, India
21h ago

OUR VISION : THE WORLD. SUBSCRIBED.

Customers have changed. They’re looking for new ways to engage with businesses. Consumers today have a new set of expectations.

They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence.

In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions.

But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.

Our vision is The World Subscribed where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book Subscribed).

As consumers wave goodbye to ownership, join us as we help companies win on their journey to usership!

YOUR MISSION :

As the Marketing Analytics Specialist, Growth Operations, you will report directly to the Director of Strategic Planning and Analytics and be responsible for driving insights to inform key business decisions.

Your mission is to bring global operational excellence to Zuora’s growth function and the data that powers it from lead generation to pipeline creation.

The Growth Operations team is responsible for delivering the operational foundation for our GTM, from top of funnel lead generation to pipeline creation and handoff to sales.

You will work closely with Marketing Leadership, Sales Operations, IT, and Corporate Data teams to support global Marketing as well as the cross-functional Global GTM Team.

You will partner closely with the Demand Gen and Corporate Data teams to build dashboards, data pipelines, modeling datasets, and provide insights to improve pipeline velocity and conversion rates based on data and analytics.

You will collaborate with a global team of marketing operations and campaign execution resources. You will also work directly with external vendors, agencies and consultants to design, develop and maintain a world-class marketing engine, infrastructure and process.

WHAT YOU’LL ACHIEVE

  • Drive the dashboard builds (Power BI) that supports our global marketing team
  • Develop and quality assure data sets for modeling, including for targets and forecasts
  • Build and own performance-based reports to ensure key stakeholders have access to accurate and timely information at varying levels of granularity.
  • Conduct ad-hoc analysis to dig into performance and answer marketing related questions for key stakeholders
  • Support creation of data infrastructure and long-term data plans, allowing the Marketing Analytics & Planning team to scale reporting and planning needs effectively.
  • Support the development of a repository and single source of truth for marketing analytics information including templates, planning inputs, and reports / dashboards
  • WHAT YOU’LL NEED TO BE SUCCESSFUL

  • Minimum 2-4 years experience in B2B marketing operations, with a depth of experience in enterprise SaaS.
  • Experience using tools data visualization tools such as Power BI, Tableau, Domo, or any other BI tool.
  • Intermediate experience with Salesforce (i.e., dashboarding, data extraction, troubleshooting, etc.)
  • Intermediate experience with a marketing automation tool like Marketo, Hubspot, Eloqua, etc.
  • Intermediate to advanced expertise with Excel / Google Sheets (Vlookups, Pivot Tables, etc)
  • Basic experience writing new SQL queries, a plus
  • Basic experience with Alteryx, a plus
  • Experience building analytics models
  • Demonstrated problem-solving, critical thinking, and analytical skills
  • Strong time management and organizational skills
  • Strong quantitative skills including the ability to analyze and interpret data, with accuracy
  • Ability to quickly respond to requested changes and identify process improvements
  • Ability to manage ambiguity, work independently, and be able to chart direction of projects
  • Demonstrated ability to work in a fast-paced and dynamic environment, while being team-focused
  • Bachelor’s degree in marketing, business or related discipline required
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