Associate Director - Brand Marketing
redBus
Bangalore, Karnataka, IN
2d ago
source : Instahyre

Responsibilities :

  • Be the custodian for driving Marketing activities for redBus in India.
  • Be responsible for marketing and brand building efforts for redBus brand in India.
  • Ensure growth through acquiring new users, increasing consumption from existing users and building loyalty.
  • Strategize & launch brand campaigns across all marketing channels including ATL, Digital & social media, BTL, owned channels etc.
  • Identifying markets & segments of growth within India that will in usher in the next set of users by doing a thorough investigation of the market opportunity, category, competition & above all the consumer.
  • Driving our Customer Lifecycle Management program through email / push notification & other owned media channels.
  • Set & manage budgets across projects to deliver on short-term and long-term goals.
  • Conduct consumer research, generate insights, turn them into marketing briefs and work together with external or internal partners to deliver successful marketing campaigns.
  • External partners include Creative, Media, BTL and other Agencies.Internal partners include Content & Design, Product, Supply, Tech teams etc.
  • Track all business & marketing KPIs, providing actionable insights for improvement and growth run marketing experiments to understand the levers that we can operate to improve the acquisition / retention rates.
  • Track consumer trends in the market and have the ability to leverage these trends for better marketing strategies and product improvement Be at the cutting edge of marketing best practices.
  • Requirements :

  • Experience working in FMCG and / or e-commerce industries.
  • Experience working with audience analytics tools like Google Analytics Premium.
  • Demonstrated Experience working with marketing automation and email marketing tools.
  • Should have managed a P&L or managed budgets or been a contributor to a budgeting process.
  • Strong proficiency in Microsoft Excel / Power Point / Word.
  • Thorough understanding of marketing to the digital consumer.
  • Ability to work well under pressure and in a deadline driven environment.
  • Experience working on a new product / category.
  • Apply
    Add to favorites
    Remove from favorites
    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form