As a Customer Marketing Content Lead for Freshworks you will help build a multi-billion company by implementing cutting edge customer marketing and communication strategies for growing our farming business within our existing customer base.
As our first, dedicated customer marketing content Lead, you will be able to create a huge IMPACT.
You will also get to be part of a super creative, fun and multicultural team, as you work hand in hand with our top-notch customer marketing team in Chennai, Sydney, Bay Area, London, Berlin & soon Singapore
In this role, you will have the unique opportunity to help reshape the Customer and Employee Engagement market, reporting directly to our Head of Customer Marketing for Enterprise business.
Your Role & Responsibilities :
As a customer marketing Content lead you will be responsible for developing a top notch plan to develop engagement and business within our existing customers by driving the 3 key pillars of our customer marketing strategy : Advocacy, Growth (demand generation) & engagement
You will closely work with our Field Marketing, Segment Marketing & Customer Marketing Managers in each region to ensure successful execution globally.
Own the end to end process of identifying relevant themes / topics, content creation, curation and distribution to help drive thought-leadership and customer acquisition.
Create content based on a deep understanding of customer needs, market trends and the competitive landscape.
Develop and review content for growth and engagement campaigns ( newsletters, emails, banner ads, social media posts) run by the regional marketing managers.
Interview internal and external subject matter experts effectively to build a diverse content pipeline.
Create and review content including whitepapers, one-pagers, and other marketing collaterals relevant for customers, by working with the segment marketing team.
Drive advocacy initiatives for the team by developing a healthy pipeline of customer case studies.
Collaborate with the design team to develop creatives that are in line with the branding guidelines of Freshworks
Create guidelines for the tone, style and voice of all content developed for the team
Working with the central teams you will plan, launch and execute compelling marketing campaigns and activities to drive pipeline growth.
You will work closely with the product and segment marketing teams, to identify right campaign themes, and adapt them efficiently for them to work within our regional audiences.
You will work closely with CSM in order to engage activities for preventing churn.
By organizing regular focus groups and surveys, you will always be aware of our customers' needs and expectations, in order to better adapt our communication channels to be more efficient.
You will be responsible for engaging the right communication channels in order to engage efficiently with different personas within our customers on a regular basis
Working closely with the central community team’, you will be responsible for igniting relevant personas within our customers to join our community platform and participate actively
Work hand in hand with our Central Advocacy team’, Customer Success Managers, Field Marketing and Segment marketing to support and launch customer advocacy activities : written case studies, videos and other formats in other to showcase inside and outside of Freshworks how customers use our products to innovate around customer and employee engagement
Orchestrate engagement and advocacy programs in the region; continually recruit new customer advocates for both 3d party and external events.
Our perfect match :
Degree educated individual with a minimum of 6 to 8 years working experience in content related marketing & communications roles
Deep understanding of development of compelling marketing plans and driving demand generation activities in BtoB working with sales teams.
Knowledge of traditional technologies : CRM (like Salesforce.com, MSDynamics... and marketing automation tools like Marketo, Hubspot.
Experience in managing 3d party agencies w.r.t content creation, for example : forester, gartner, designers to create visually impactful marketing assets.
Know-how in producing high-quality content (e.g. blog articles, reports, ebooks).
Comfortable working in a matrix and global set up organization.
Full proficiency in English is a must with exemplary communication skills.
Complimentary - Experience in managing a team of 2-3 individuals