JOB DESCRIPTION Times InternetTimes Internet is the largest digital products company and the digital venture of Times of India, India's largest media and entertainment group.
TIL websites are among the fastest growing Web / Mobile based networks worldwide. Since its inception in , Times Internet has led the Internet revolution in India and has emerged as India's foremost web entity, running diverse portals and niche websites.
ColombiaColombia is one of the largest and most premium audience networks. That assists advertiser and publishers with better ads and improved user engagement.
With advanced Machine Learning and access to deep understanding of millions of users this is often used for performance advertising, content personalization and low latency / lighter site experience.
Colombia Audience Network is an exclusive premium audience network of the leading digital publishers in India, including all of the Times Internet properties.
With more than million users this offers to advertisers brand safe performance on premium inventory at scale.Colombia is one of the largest publisher-owned ad network platforms in APAC.
It recommends sponsored content on its own marquee properties and on other premium publisher networks. Colombia as a native ad platform provides marketers with centralized control of all of their audience and campaign data, helping them manage and analyze this data to craft, target, and optimize campaigns that reach more of the right people and drive improved ROI from their spends.
Role Summary - Primary responsibilities & required experience : Drive affiliates traffic to deliver quality leads / installs / sales for new customer acquisition on CPL / CPI / CPS / CPT negotiation basis / pricing types.
Should have managed mobile and desktop performance campaign delivery on large scale (Monthly revenue >
2-3 Cr) in various GeosIn-depth understanding of setting up campaigns and optimisation on mobile attribution platforms (MMPs) like Appsflyer, Singular, Branch, Adjust etc.
Should have a deep understanding of affiliate fraud click and conversion detection methods and other strategies to scale affiliate performance.
Experience in optimising campaigns on fraud tools like Protect, Mfiterit, Branch fraud tool and Interceptd etcShould have hands-on experience in campaign execution and optimisation on DSPs like Inmobi, Affle, RevX etc and native advertising platforms like Taboola, Colombia, Outbrain etcShould have worked with performance tracking platforms like Affise, Trackier, Vnative, Hasoffers, Cake, etc.
Hands-on prior experience of delivering lead campaigns / offers in sectors like BFSI, Realestate, Education, FMCG and install and APK campaigns in sectors like Gaming, Short video format, Crypto, Betting, Rummy / Poker, BFSI, Education etc via affiliates / end publishers / DSPsIdentify areas of improvement and recommend ways to increase affiliate generated revenues.
Communicate with affiliates on a regular basis via email, phone, skype for exclusive offers and design special campaigns for maximizing results.
Build and maintain great relationshipsExperience in campaign management, excellent time management and project management skills.
Strong organizational planning problem solving and decision-making skills and the ability to multi-task work under pressure and work well independently and in a team setting.
Monitor, analyze & optimize performance across targeting, ads, networks, devices, etcMeasure and report performance of all campaigns against different goals - CTR, CR, ROI, Soft KPIs, Hard KPIs, ROAS, CAC and LTVSpecifications : Minimum 4 years of relevant experience within the Affiliate marketing / performance campaign delivery domainIntermediate to advanced MS Excel skills are mandatoryStrong Analytical skills, ability to compile & analyze performance data & metricsSolid knowledge of Google AnalyticsDesired attributes : Passion, high energy, proven leadership, drive, go getter, entrepreneurial, strategic thinker, analytical, attention to details, high sense of ownership, believe in measurement, document everything, being organized and can work with ambiguity or less hand holdings