Senior Content Executive- Social
Havas Group
Gurugram
6d ago

Job Description Summary :

This role requires an ability to write and edit copy for a range of clients, as well carrying out content audits and producing insights to understand a brand’s audience and cultural landscape.

Your day-to-day tasks will be varied, but will include writing articles, reviews, blogs and other forms of online content, as well as undertaking detailed data-led content audits to obtain audience insights in support of content strategy development.

Job Description :

KEY RESPONSIBILITIES :

  • Plan and execute the content for social media based on the digital strategy
  • Identify key opportunities for reactive content based on news, events, and trending topics
  • Creative input on content, ideas on social media viral marketing
  • Write topical, product centric and educational content pieces
  • Ability to write crisp posts for various social platforms
  • Respond and react to changes within social networks changes in functionality, methods of engagement etc.
  • Work closely with the offline marketing and online marketing team as well as the IT / web team to ensure coherent delivery of activities aligned to strategic objectives
  • PROFILE REQUIREMENTS :

  • 4-5 years of experience in writing copy
  • Agency or Publisher work experience will be highly preferred
  • Presentation skills (written and verbal)
  • Post Graduate Degree / Diploma in Advertising / Marketing / Communication
  • PREFERRED SKILLS :

  • An excellent storyteller who can create interesting and engaging content for digital
  • Must have handled social pages (Fb / Twitter etc.) personally for multiple brands
  • Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
  • ABOUT HAVAS GROUP :

    Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities.

    Havas Group integrated Vivendi in December 2017. Havas Group’s mission is to make a meaningful difference to brands, businesses and people.

    To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world.

    In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients.

    Further information about Havas Group is available on the company’s website : havasgroup.com

    About Havas Media

    Havas Media is the main media brand of Havas Media Group and operates in 150 countries. Havas Media services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

    We believe that more meaningful media can help build more meaningful brands.

    Further information can be found at www.havasmedia.com or follow us on Twitter HavasMedia

    Skills : Contract Type :

    Contract Type : Permanent

    Permanent

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